Director of eCommerce and digital Marketing 100% (m/f)
Inseriert am: 24.09.2018
Are you interested in working for a company that is passionate about its customers? That lives its values and nurtures its employees? Then Medela is the company for you.Founded in 1961 by Olle Larsson and headquartered in Switzerland, Medela today is led by his son Michael Larsson. Medela concentrates on two business units: "Human Milk", with basic research recognised globally and leading in the development and manufacture of breastfeeding products and solutions, and "Healthcare", engineering and manufacturing highly innovative medical vacuum technology solutions. Medela has 19 subsidiaries in Europe, North America and Asia, distributes its products in over 100 countries and employs over 1,600 staff worldwide.At our headquarters in Baar, we are seeking for the Human Milk business unit a
Director of eCommerce and digital Marketing 100% (m/f)
Your responsibilities
The Director of eCommerce is responsible for developing a comprehensive medium to long term eCommerce and Digital Strategy for the Human Milk portfolio and deliver topline growth in the online channel. The role entails setting the vision for the HM e-commerce business and digital strategy, always being at the front, championing new thinking and also making sure all of the business divisions and subsidiaries have knowledge, skills and infrastructure on business fundamentals.
Responsible for the strategic direction of the Human Milk e-Commerce business to achieve global sales goals and managing all aspects of the eCommerce business including:
Business planning, content strategy and development
Promotion strategy
Other online Marketing and customer service
Website design and web technologies
Generate and implement new sales and marketing initiatives to increase eCommerce
sales and profitability
Ownership and management of:
Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
Internet marketing including social media integration
Technical Infrastructure, Extensive knowledge of e-commerce technology and sophisticated analytics
SEO/SEM/PPC measurements and monitoring methodologies
Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
Identify new areas of eCommerce opportunity beyond current organizational thinking
Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
Show leadership, innovation and process improvement initiatives
Collaborate with the regional Marketing & Sales Teams to ensure best possible alignment on Go-to-market initiatives across channels and regions
Partner with key cross-functional teams and regions to ensure all relevant organizational goals and implications are factored into eCommerce projects
Acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives in collaboration with the regions
Provide expertise on current eCommerce industry best practices. Facilitate best practice sharing. Consult on cross-functional projects to ensure eCommerce principles are incorporated
Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
Direct and manage internal and external teams
Your qualifications
Ecommerce & digital marketing functional leadership (> 10 years )
Experience with B2C and B2B eCommerce and 5 – 10 years of experience in managing Websites (Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance)
Higher Degree (Bachelor or Master) in Marketing with Online Marketing experience
Demonstrates strong business judgment and decision-making skills; ability to identify,
prioritize, and articulate highest impact initiatives
Ability to work independently and within a team environment, strong collaboration skills
Outstanding analytical skills, strong experience interpreting test results & drawing conclusions and specifying technical changes
Strong independent decision-making, organizational, planning and problem-solving skills
Experience and in depth understanding with/of:
PPC - Management of Pay per click programs and demonstrate successful link building campaigns
Web analytics tools for example: Urchin, Webtrends, Ominiture
CMS and understanding of the impact they have on SEO
Search engines, search engine optimization and factors that influence high rankings in Google
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
Influencing and stakeholder management skills, ability to collaborate with the regions
Outstanding customer service skills through Internet Marketing best practices that result in customer acquisition, retention and growth
Ability to lead and develop a Team in a growing and changing Environment
Your opportunity
At Medela, you will be joining a global community of colleagues, united by the purpose that drives our business: helping people. Medela exists to advance human health and wellbeing through knowledge-based and innovative human milk and medical vacuum solutions.
Our employees are empowered to serve this purpose in a family-owned company that is growing rapidly around the world. We value intensive exchanges, diverse perspectives, and unbureaucratic decisions. You will have the opportunity to develop at an international level, and witness the direct impact your work has on our company’s success.
If you are interested in this opportunity, Diana Krnja, Head of Recruiting, is looking forward to receiving your application.
For this position we only consider direct applications - thank you for your understanding.APPLY NOW!
