lastminute.com group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry, and we operate a portfolio of well-known brands such as lastminute.com, Bravofly, Rumbo, Volagratis,Crocierissime and Jetcost.
Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.
lastminute.com group is looking for a Search Engine Marketing Specialist to join our Paid Search team for its Meta Business Department based in Chiasso.
He/She will be responsible for managing, optimising and reporting PPC campaigns across more than 20 different markets.
As a Search Engine Marketing Specialist you will be expected to keep up to date with the latest search marketing developments in order to improve campaign performance and promote profitable growth.
Key Responsibilities will include
Identify new ideas to drive growth/performance
Deliver actionable insights on a daily/weekly basis
Optimise accounts to target, management of roadmaps and ensuring timely delivery
Manage traffick, bid management and optimisation of multi-market PPC campaigns to agreed profitability targets
Create and develop new campaigns from scratch
Address and escalate campaign performance issues
Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting.
Assist peers as a source of knowledge and guidance on PPC
Support internal knowledge share through training and coaching
Promote new ideas and methods, readily accepting guidance, training (including Google AdWords Certification programme), coaching and feedback from others
Skills and Experience
Essential
Proven PPC experience
Advanced Excel skills
Web analytics experience, e.g. Google Analytics, Webtrends
Fluency with one or more bid management tools (Adwords, DoubleClick…)
Ability to interpret and analyse large amounts of complex data from multiple sources
Ability to think analytically ato manage large amounts of data with multiple reporting sources
Desirable
Experience working in a metasearch / classified business
Programming skills in a general purpose language
Knowledge of Google Data Studio
Knowledge of SQL to communicate with a database