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Inbound and Content Marketing Manager DACH

Zürich, Zurich, Switzerland · Marketing & Communications

Description

Headquartered in Zurich, Avrios is one of the fastest growing startups in the B2B SaaS space. We are on the mission to make people move seamlessly. Our platform helps companies to manage their car fleets and provide tailored transportation to its employees. It allows our clients to make complex decisions, automate buying, leasing, managing and selling their vehicles at the click of just a few buttons.

At Avrios, you will find an exceptionally committed team that has loads of fun. We are a group of over 60 passionate and humble people from all over the world. If you are the best at what you do, when going the extra mile comes naturally to you and you want to work alongside super committed colleagues, then join the Avrios team.

As our inbound marketing manager DACH you will be responsible to manage, develop and build existing and new digital marketing initiatives in one of our core markets. You will directly see your impact materialized in the growth of your core market.

Responsibilities

As an inbound marketer you will:

• Manage and develop our blog - the primary information portal for fleet and mobility management. You organize and edit guest posts and you write high-quality SEO articles,


• Jointly with the email and paid ads marketer, you conceptualize and organize marketing campaigns. You coordinate the campaign topic, create respective content (white papers, webinars) and acquire and coordinate guest experts.


• Organize, promote and execute webinars for existing customers as well as prospects


• You build content distribution relationships with industry partners to ensure your content reaches a large audience. You position Avrios as the thought-leader in your market.


• Use Hotjar, Google analytics etc. to measure and improve your campaign performance

A day in the life of

Start the day with a coffee and marketing stand-up meeting explaining your results from the previous campaigns. Then you move on to finish your weekly blog post about fleet management and continue to analyze the performance of your last webinar in Google Analytics and Hubspot. In the afternoon, you reach out to industry experts to coordinate the next webinar you’re organizing together. You conclude your day by sending a journalist all information about Avrios and - by using your excellent communication skills - ensure he mainly cites you when writing about the future of mobility.

Requirements

• At least 2+ years of professional experience in online or content marketing


• Excellent communication and writing skills in German

• Native level German speaker


• Experience with working in Google Analytics and HubSpot or other Marketing automation tools


• Experience with the principles of SEO writing


• A driven, open-minded and fast learning personality


• Bachelor’s Degree in Economics, IT, CS, Business, Marketing, Communication, Languages or equivalent

Benefits

• The opportunity to work with and learn from a very experienced team


• Career opportunities at a high growth company


• Competitive salary


• A great culture that promotes open feedback and a flat hierarchy


• Centrally located offices in the heart of beautiful Zurich