Product Marketing Specialist

Lunaphore Technologies SA Tolochenaz (Vaud), Switzerland

Reports to the: Head of Marketing & Job title: Product Marketing Specialist
Communications
Activity rate: 100% Type of contract: Permanent
Start date: As soon as possible Duration: Indeterminate

About our company
Lunaphore Technologies is a company born with the vision of accelerating cancer research,
by making spatial biology mainstream in every research laboratory. We build solutions that
simplify technology adoption for discovery and translational research laboratories and
empower researchers to develop better targeted treatments for cancer and other diseases.
Lunaphore is seeking a highly motivated candidate to join our team and contribute directly
to the development and growth of the company.
Job overview
We are looking for a “Product Marketing Specialist” to support product promotion for lead
generation purposes, and ensure marketing readiness, in order to meet the company’s
commercial targets. You will be integrated in the Marketing team reporting to the Head of
Marketing & Communications.
Responsibilities and duties

• Strategic planning and implementation of product marketing according to the
  company’s revenue targets and market insights. Development of an integrated
  marketing plan defining objectives, strategies and tactics across channels. Manage
  projects to ensure completion.




• Development of communication plan for new product releases and updates, ensuring
  dissemination to commercial teams, regional distributors, and other relevant
  stakeholders.




• Overview on the company’s product promotion and lead generation activities to
  ensure consistency and commercial success.




• Lead generation tracking in the CRM, KPIs reporting and ROI evaluation, to regularly
  optimize marketing efforts.
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• Support to Digital Marketing activities, regularly reporting on lead generation goals
  achievement, conversion funnels, engagement metrics, and A/B testing, to support
  Conversion Rate Optimization.




• Development and update of advertising materials and other Marketing collateral to
  support product promotion, including product slide decks, brochures, flyers, etc.




• Engagement with existing customers to leverage success stories, use cases and positive
  experiences to develop customer testimonials including: interviews, posters, webinars
  and brochures.




• Product training of company distributors and other partners.




• Collaboration with the marketing team in the promotion of products, by providing
  support in events organization, communication and advertising campaigns, and present
  at scientific conferences and webinars.




• Support to the Sales teams in their commercial efforts by creating timely ad-hoc
  marketing materials, participating in sales calls and assist at customer meetings.




• Report to the Head of Marketing and Communications on a regular basis.




• Drive for results by consistently achieving commercial targets and pushing to complete
  tasks by their deadlines.




• This position can be based remotely. Remote employees are required to travel to the
  Swiss site on a regular basis.

Required qualifications

• You have a Bachelor’s Degree in Marketing, Communications, Business or Life sciences.
  Master’s or MBA is a plus


• You have at least 3+ years of experience in a similar position, including Marketing, Sales
  or Field Specialist roles in the biomedical industry.


• Previous industry experience working with key audiences in the fields of pathology,
  histology, molecular or antibody-based testing, immuno-oncology or immunology fields
  is a strong plus.


• You have experience managing KOL and client/customers relationships.


• You have a basic understanding of digital marketing tools such as virtual events, SEO,
  PPC and paid social campaigns.


• Knowledge of design tools such as Adobe Illustrator and Adobe InDesign is a plus.


• You have an excellent command of oral and written English. Additional languages such
  as French or German are a plus.

Lunaphore Technologies SA www.lunaphore.com
Route de Lully 5c
human.resources@lunaphore.com
CH -1131 Tolochenaz

• 41 21 353 58 15

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Required soft skills

• You have strong oral, written, and visual communication skills.


• You have a strategic and commercial mindset.


• You are comfortable reading, writing, and discussing highly technical topics.


• You are a fast-learner, demonstrating critical thinking and analytical skills.


• You are proactive, curious, and keen on looking for new ideas and tools to contribute to
  the team efforts.


• You are dynamic and able to multi-task in a constantly changing environment.


• You are able to interact and work in a global team.


• You have excellent organizational skills, attention to detail, ability to manage deadlines
  and deliver results with limited supervision.

We offer

• A young and strong-growing high-tech company.


• A diverse and international working environment with a strong network.


• A highly interactive team with strong personal and technical qualities.

How to apply
Send your complete application through human.resources@lunaphore.com

Lunaphore Technologies SA www.lunaphore.com
Route de Lully 5c
human.resources@lunaphore.com
CH -1131 Tolochenaz

• 41 21 353 58 15

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