Campaign Manager - German Market

• Chiasso, Switzerland


• Full-time


• Department: Media

Company Description

Forward (FWD) is the media company of lastminute.com. Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.

FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

Forward is looking for a Campaign Manager for its Commercial team.

This is a key role supporting the sales team function in the delivery and optimization of their campaigns.  The media campaigns are across various travel categories, mainly flights, tourism boards, hotels and theatre clients on a pan European and global basis.  And also increasingly we are building an advertising proposition for non-endemic clients such as fashion and retail which appeal to our audiences.   We are looking for a self-motivated, high energy team player to join an experienced and successful team.  The role requires a customer focused, analytical, individual with a can do attitude, accurate reporting skills and great attention to detail.
 

Key Responsibilities

• Execute campaigns in a timely manner, work with the Ad operations team and CRM teams to put campaigns and e-mail sends live


• Provide expert consultation to clients to drive account growth, ensure customer retention and maximize customer satisfaction alongside profit and yield for the business


• Pull reports and share insights with clients and internal team


• Prepare and report on market analysis, competitive analysis to aid business development


• Responsible for executing an integrated mix of marketing tactics including social, community, email, blog and display advertising.


• Oversee the creative development process for customer campaigns where not provided by agency, make recommendations on the creative and optimize based on client goals


• Work closely with clients and internal stakeholders on new campaigns and activities; foster strong collaboration and communication 

Qualifications

Essential

• Proficient in all aspects of reporting and developing and maintaining relationships with clients


• Comfortable working to tight deadlines in a fast-paced environment


• Problem Solving


• English and German fluently 

Desirable

• Proven previous experience with either DFP, Digital Campaign Management or Trafficking


• Thorough understanding of programmatic space and use of data


• Understanding of mobile selling


• Experience at an Online Travel Agent - with contacts in space 

Abilities/qualities 

• Thorough and meticulous with extreme attention to detail 


• Proactive team player


• Self-motivated, tenacious, uses initiative and problem solver


• Work to tight deadlines with a can-do attitude


• Strong communicator internal / external