Senior Lifecycle Strategist

ProductZürich, Zurich, SwitzerlandFull time

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Description

Founded in Switzerland in 2013, Smallpdf provides a simple, secure, and reliable answer to heavy, awkward PDF software, and has become the most-loved and most-trusted PDF software on the planet. We serve over 500 million users in 24 different languages, and in every country in the world—even Antarctica!

As one of the most successful startups in Switzerland with over 60 employees from 20 different countries, we're on a mission to make PDF easy. We love open-source and using the latest technologies to scale our distributed application to process millions of files every day.

As a Senior Lifecycle Strategist at Smallpdf you will build the foundation for Lifecycle Marketing at Smallpdf. In this role, you will work within our Growth team to develop and execute strategies to onboard new users and drive them to discover more value with our platform utilizing channels such as email, push notifications and in-app messaging.

In your role, you will work with our Data and UX teams to identify behaviors that lead to a successful activation and long-term retention. You will also work with them to identify the optimal onboarding paths and deeper engagement opportunities for different customer segments. Then you will build onboarding and engagement campaigns to help our customers realize value from Smallpdf as early as possible (time to value) and set them up to become expert users of our platform in their respective companies.

This role is an individual contributor role that could scale over time to a team lead role.

Responsibilities

• Lead the strategy, execution, measurement, and reporting for all customer onboarding lifecycle marketing programs and activities. Your initial focus will be to onboard and reduce the time to value for our customers.


• Work closely with data and UX teams to identify actionable insights to create an onboarding journey specific to the needs of each customer segment.


• Identify and execute campaigns to increase engagement of existing customers including use-case cross-discovery.


• Work within the Growth team to ensure that the experience is aligned across product, incentives and notification channels to ensure a consistent, behavior driven experience for our customers.


• Conduct regular A/B and multivariate tests to determine the effectiveness of your strategies and to drive further improvements

Requirements

• At least 5 years of hands-on lifecycle marketing experience, preferably in SMB B2B or productivity B2C space.


• Experience with cross-platform marketing engagement platforms such as Braze, Iterable, Leanplum, or MoEngage.


• Experience building onboarding flows and driving customers to habit.


• Experience using data and metrics to test assumptions and drive actions


• Fluent in English, German is not necessary


• EU-citizen or a valid work permit to work in Switzerland

Benefits

• The opportunity to impact a successful, growing scale-up and its tools used by millions worldwide.


• Work in small, highly motivated, cross-functional teams that push boundaries.


• We are remote-work friendly (we prioritize a healthy work-life balance)


• A dedicated annual budget and time off for personal development


• Enjoy company events in the Swiss Alps, on Lake Zurich, or even further afield.


• After-work events include BBQs, cinema, game nights, meet-ups, and more.


• Learn German with our free German language course.


• Hack days to challenge yourself and the team.


• Unlimited free coffee and drinks.


• Weekly team lunch on the house.


• Brand new offices in the heart of Zurich.

Rated by Forbes as one of the top 10 cities in the world for work-life balance, Zurich is the place to work for anyone who wants more out of life. From chocolate, cheese, and Rӧsti to snow-capped mountains, haute couture, Swiss-made watches, and outstanding public transport, whatever it is that makes your heart beat faster, it’s all right here in Switzerland—and so is Smallpdf.




Smallpdf is an equal opportunity employer. We believe a talented, diverse, and inclusive workforce is our greatest strength. We strongly oppose any form of hiring or workplace discrimination against candidates or employees on any basis, including race, gender, sexual orientation, age, religion, philosophy, nationality, disability, or genetic information. We’re committed to fostering a safe, supportive environment where everyone can come to work as their full selves and reach their greatest potential.




By sending your application, you allow Smallpdf to handle and store your data.




Smallpdf does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Smallpdf and the recruitment agency or party requesting payment of a fee.

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