Enterprise/Field Marketing Manager - Alps - Opportunity for Working Remotely

Primary Location: ,Zurich

Additional Location(s):

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As Enterprise/Field Marketing Manager, your focus will be on our top global and enterprise accounts across the Alps Business. With a customer-first mentality through ‘high touch’ marketing programs such as Account-based Marketing and Executive programs, you’ll build a thorough understanding of the customer journey of enterprise accounts, how to engage with IT decision-makers and where VMware and its ecosystem partners complement in helping customers transform their digital business.

Your responsibility covers all direct sales segments with accounts spanning key verticals such as e.g. Telco’s. Your role is strategic to the business and as such, it is imperative that you have strong planning, execution and project management skills, and the ability to effectively work with virtual teams from all parts of the business and manage stakeholders. By focusing on business outcomes and strategic IT priorities, you are supporting and driving VMware’s strategy in high-value accounts ensuring we deliver on our customers’ ambitions.

This role is a fantastic opportunity to combine collaboration, creativity, influence and execution!

What will you be doing?

• Driving the strategy, creativity and execution of post-deal account-based marketing in our largest accounts to fuel consumption in areas such as private cloud and anywhere workspace


• Being a catalyst for change and adoption of ABM strategies, in collaboration with your EMEA and franchise teams, on a 1:few basis whether by vertical or solution focus


• Ensuring we deliver on priority KPIs such as Executive Engagement and Influenced or Sourced Pipeline


• Being a valuable contributor and extended resource to the enterprise sales teams by attending account business reviews and other meetings as appropriate, present marketing plans and updates to both sales as well as marketing leaders


• Ensuring objectives, strategies and execution of both enterprise sales as well as marketing are aligned to ensure effective team working. Lead effective bi-directional communications with internal and external enterprise sales and other partners


• Managing your part of the quarterly enterprise marketing budget plan, spend the budget compliantly and be accountable, track and measure return on investment according to budget, rules and guidelines

What are we looking for?

• Ability to collaborate with all levels in a sales organization including senior (sales & marketing) leadership, regional managers, sales reps and tech consultants as well as being comfortable in customer-facing meetings where you will often lead conversation and planning


• Shown ability to be successful in a dynamic and highly demanding environment


• Strong problem-solving capabilities with validated analytical skills and critical thinking


• Excellent interpersonal and persuasive skills


• Ability to build and deliver presentations to internal constituencies (sales and marketing) and at senior level


• Excellent written and verbal interpersonal skills

Experience

• Solid enterprise marketing experience and a track record of demonstrable and measurable success with strategic, business-to-business (B2B) technology providers


• 6-8+ years or meaningful marketing experience, preferably specifically with some ABM and field-facing roles, in high-technology companies, ideally in cloud, enterprise software, infrastructure and/or security software space


• SaaS vendors experience a definite advantage


• Leading projects with experience in gaining consensus and driving deliverables with individuals inside and outside the organization


• Ability to authoritatively analyse business issues, strategize and prioritize key actions and work towards resolution against VMware’s requirements

Education and Training

• Meaningful education and ongoing self-development essential but Bachelor’s degree optional


• Strong Microsoft Office skills required.  Allocadia, Salesforce and Tableau experience also beneficial

Attitude

• High-energy, can-do attitude with an innovative spirit to identify new creative roads to success


• Strong person, influencer and phenomenal teammate


• Cross-group teamwork, creative thinking, problem-solving and willingness to act with due analysis to back it up


• Comfortable working in a complex, matrix-structured environment of a dynamic business that focuses on clear results

If you are interested in the position, please contact:

Svenja Habenschaden, Marketing Director, DACH

shabenschaden@vmware.com

Mobile: +49 (0) 172 10 18 356

Category : Marketing
Subcategory: Field Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2021-07-29

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at careers.vmware.com.



Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Job ID: R2116136Apply Now