Definition to the strategic development of cross-media customer journeys
Data-based identification of sales potential and definition of growth, engagement and retention targets for the NZZ subscription products on the back of data analyses
Continuous development of the customer segmentation
Definition of existing and new customer touchpoints for registration, orders (onsite and offsite) and cancellations
Definition of the focus areas for subscription growth and data-driven recommendations of concepts for the operational marketing team
Development of standard reporting in close collaboration with the marketing analyst
Ihr Profil
Experience in the field of digital marketing and/or customer journey management, marketing automation, e-commerce, preferably in the media industry, at least three years
Knowledge of the traditional and digital marketing channels and experience with planning of cross-media marketing campaigns, skilled use of analytics tools (e.g. Adobe Analytics, Tableau etc)
Data-literate way of working, business-savvy and forward-looking mindset combined with a hands-on mentality
Experience in cross-functional collaboration within a dynamic environment, enjoys handling different stakeholders
Very good command of German and English (both C1 level)
Ihre Vorteile
Interesting and engaging products, projects and challenges as well as the possibility to take on a lead role early on
High motivated, cross-functional team and a cheerful and respectful working atmosphere with a culture of open dialogue combined with flat hierarchies
We support a sustainable work-life balance. Flexible working hours and home office are the norm
Our offices are located right next to "Bellevue", the heart of Zurich – with a view of the Zurich Opera house and the lake and in walking distance to a wide range of shopping and take-out, lunch and dining options
