Position
Lage
Zurich, Switzerland
Stellenkategorie
Marketing and Market Access
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Senior Manager, Multi-Channel Engagement (MCE)
About the department
Biopharm Operations, based in Zurich, Switzerland, is the global head office of the rare disease arm of the company (Biopharm), driving change for patients in rare blood and rare endocrine disorders. With sales of over 2.5 billion USD, Biopharm is a key part of Novo Nordisk and its corporate strategy.
The position
As the Senior Manager, Multi-Channel Engagement, you will be responsible for leading the development of the MCE strategic plan for Biopharm. You will drive and monitor MCE roll-out, ensuring strong cross-functional collaboration in Biopharm operations and ensuring alignment with MCE efforts ongoing in other commercial units. In addition, you will build organisational capabilities and further develop the organisation to ensure that we succeed with MCE.
As you lead the development of the MCE strategic plan for Biopharm and measure its success, you will create, update and evolve the MCE strategy, in alignment with Local, Regional and Global strategic imperatives, looking at right customer journey sequencing to improve customer engagement. You will define MCE blueprints for new products and revise existing blueprints. You will ensure local activation to deliver the right message, through the right channels, to the right customer, at the right time, together with the cross-functional team. In collaboration with global marketing teams, you will work on the development of agile campaigns, ensuring the management and adjustment of the right content.
You will define MCE KPIs and put in place a strategy to enable the systematic follow-up, alignment, and support to overall commercial data analytics. You will perform analysis on RoI and effectiveness of investments and create use cases for MCE and advocate high impact cases.
To support with building organisational capabilities and further developing the organisation to succeed with MCE, you will establish a centre of excellence for MCE and ensure capabilities building in global organisation, with focus on key affiliates and regions. To drive its success, you will liaise with People and Organisation (P&O), to ensure the right capabilities and review of the operating models related to MCE. You will facilitate best practice sharing across focus regions and commercial unites, to drive MCE and to identify and drive new ways of working to create differentiated customer experiences.
Qualifications
You hold a Masters’ degree within business, marketing or a similar field.
You bring a minimum of 5-7 years' experience in the pharmaceutical industry, including a minimum of 5 years' experience in Sales and Marketing and 2 years' in digital marketing.
You have demonstrated, broad marketing and strategic experience, with focused expertise in digital channels.
You demonstrate high digital savviness and have experience working with advanced digital tools and platforms.
You are able to partner effectively with internal and external stakeholders across various levels of seniority.
You bring experience working with orchestration engines and CRMs.
You demonstrate high analytical capability, proven strategic leadership, with an ability to synthesise insights, create focus, and influence the organization to move forward
You bring experience working in a global, multinational environment.
Working at Novo Nordisk
Novo Nordisk offers an excellent inclusive culture with a focus on healthy living, flexible working and corporate social responsibility activities. The Novo Nordisk Way includes our vision, our values and our commitment to ensure we are a great place to work and we want you to be a part of that!
At Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and the communities we operate in.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We are happy to discuss flexible working, depending on the role and subject to business needs.
Contact
If you believe you are qualified, and are willing to take the challenge, please send your motivation letter, CV and relevant documentation directly via our online application tool.
Deadline
Please submit your application via our online application tool by Friday 6th August 2021.
Millions rely on us
At Novo Nordisk, we don’t wait for change. We drive change. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. Working at Novo Nordisk is working toward something bigger than ourselves, and it’s a collective effort. Novo Nordisk relies on the joint potential and collaboration of its more than 40,000 employees to change the lives for the better for millions of patients living with diabetes and other chronic diseases. Together, we go further. Together, we’re life changing.
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