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Do you want to make a significant difference in how the world is looking tomorrow and contribute to the innovation of state-of-the-art, cutting-edge technology products?

Then look no further and join our Marketing Team in Männedorf, Switzerland

 

Senior Integrated Marketing Manager (Marketing Excellence & Lab Automation) 80-100%

 

What you will do

In this highly strategic double headed role, you will be responsible for driving marketing processes, execution with excellence across the marketing organization as well as creating a positive change culture. The other part of the role will include the marketing lead for Genomics automation which includes the development and execution of a strategic marketing plan, product launches, and marketing campaigns. 

You will serve as a single point of contact for the business leaders, product, and application managers as well as regional organization.

It is a role with high impact across the organization, which requires a strategic mindset as well as a hands-on approach.

 

Responsibilities will include

• Leading the development and execution of annual marketing plans to achieve business objectives. Leading multifunctional teams as well as external partners will be a key aspect of the role, while engaging with more senior stakeholders on a frequent basis.


• Improving and embedding marketing excellence processes, marketing capability and execution with excellence will be another core part of the role.


• Success is measured based on achievement of pre-defined KPIs, such as generated leads and opportunities on the one hand and implementation measures for key projects. 

 

Integrated marketing

• Work closely with business leaders and product/application managers to align on a strategic marketing plan, key priorities, targets, budgets, and execution timelines.


• Jointly with the product management group develop targeted annual marketing plan and through the line execution for the Genomics automation portfolio incl. product launches and commercial initiatives.


• Responsible for development, planning, design, and execution of go-to-market plans and marketing campaigns in collaboration with internal stakeholders and external agencies.


• Collaborate with product managers/owners to generate customer insights, develop compelling value propositions and ultimately customer centric marketing plans/executions.


• Develop integrated marketing and media plans incl. creative execution to lead generation for the given service/product. 


• Ensure global alignment and collaboration between the HQ team and regional organizations while planning and executing on the global marketing plan, marketing campaigns and supporting development of sales enablement tools.


• Manage budgets, track marketing campaign performance against the pre-defined KPIs and metrics.

 

Marketing Excellence

• Lead the development and implementation of marketing excellence and its processes, e.g., annual planning.


• Guide and drive how creative development is conducted across the global marketing organization incl. agency management.


• Drive continued improvement in campaign development and management incl. KPI dashboard development.

 

What you bring along

• At least 8 years of marketing experience within a multinational organization, including hands-on experience in annual marketing/brand planning, launching new products, and executing marketing campaigns.


• Proven track record in leading multifunctional teams and collaborating across functions (across regions)


• Strong collaboration and leadership skills, dealing effectively with a diverse group of stakeholders at all levels


• Experience in developing and execution annual marketing plans 


• Development of impactful customer insights, value propositions; coaching and guiding technical teams through the process.


• Negotiating and managing deliverables in line with budget, quality standards, and timelines.


• Creative thinker who continuously crafts innovative ideas to reach target audiences and have in-depth knowledge of various marketing tactics. 


• General understanding of digital media, online marketing, and other major marketing channels, preferably in Life Sciences space


• Mature and resilient when dealing with challenging situations and tight deadlines; excellent communication skills at all levels of the organization.


• Hands-on mentality is a must as well as seeing opportunities rather than problems.

 

What you will get

• Comprehensive Compensation and Benefits package


• Progressive employment conditions


• Exciting career opportunities


• Wide range of training courses


• International and diverse environment (30+ different nationalities)


• Strong company culture with rich history


• Global mindset with “Swissness” at heart


• Extremely attractive location overlooking the lake of Zurich

 

Look no further and apply now!

We are looking forward to receiving your application online. Please submit your resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).

 

We will only consider direct applications that fully meet our requirements and no applications from recruiting agencies.

 

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Every lab. Every day. Empowered.
Our vision is to empower every laboratory, every day, around the world with Tecan technology, products and support. We will help to shape the future of automated workflows in life sciences and clinical diagnostics through unrivaled expertise, products and customer support.

We care about our culture.
Our values – trust, highest standards and ambition – are the cornerstones of our business, and give us the framework for the Tecan culture. We foster a positive and empowering environment, which allows us to bring our passion and energy to work. This helps us to deliver on our customer promise – ‘Always there for you’.

Legal entity:  Tecan Trading AG City:  Männedorf Country:  CH