Job Ad
Get to know icebreaker Kia Ora, We’re looking for an outstanding Global Digital Marketing Manager to join our icebreaker marketing team in Stabio, Switzerland. Are you passionate about a natural way of life? Do you want to be part of purposeful movement towards Move to natural? Either way, we’re looking for you! Do you challenge the status quo? Always asking questions and seeking out solutions? Are you yearning to make an impact and interested by Natural products? Then this is something for you! The apparel industry needs a shake-up. At icebreaker, we’ve always believed in the pursuit of better, inspired by nature to create sustainable natural performing apparel solutions. Sustainability isn’t just a campaign, it’s the core of our business. As the first purpose-led acquisition of VF Corporation we have never been in a better place to drive a global movement for nature, and for the betterment of our species and the planet. Let’s talk about the role! As a Global Digital Marketing Manager, you will be responsible for shaping the Global Digital marketing content strategy from planning to execution, providing new compelling digital content, performance marketing plans and report digital activities. You will support the E-commerce & Wholesale department in managing the performance marketing channels with external agencies and establish the brand in our Digital partners through content production and Campaign creation facilitating timely delivery and ensuring the best Brand experience for our consumers. The Global Digital marketing manager will require extended analytical competencies to provide insightful report on a daily/weekly base. • Understanding of Facebook, Instagram and Google accounts and campaigns so we can track the effectiveness of the creative internally and continually optimize for performance in partnership with our Media agency. • Set up the tracking mechanism that allows us to measure the effectiveness of creative for ongoing optimization. • Develop a creative testing framework to determine the “always on” messaging strategy. • Write creative and adaptation briefs based on insights and to provide the best consumer experience on digital channels. • Create and manage a content calendar for our digital platforms and assets. • Develop performance marketing strategies with our media agencies against the content calendar. • Brief assets creation to Creative designer to include in digital partners brand shop. • Partner and collaborate with our Wholesale digital players and set up seasonal plans according to calendar. • Work with the digital & Marketing department to determine wider digital trends and insights to drive the overall marketing strategy in EMEA. • Collaborate with Ecommerce & Wholesale team to provide insightful reports on optimizing creative assets & performance • Analyse & Report performance on a daily/weekly base with the Media agency. • Manage digital media budgets across channels and accounts. What’s on your CV? • 5 years’ experience in marketing, preferably in digital & performance marketing. • Interested in online communication, digital trends, marketing content. • Deep understanding of Performance marketing tactics and industry trends. • Exceptional analytical and reporting competencies. • Great organizational skills and great eye for details. • Team player and proactive in a fast-paced environment. What’s in it for you? It’s not just our products which set us apart from others, our people first approach is what drives us. • Be part of VF International: a multi brand and multi countries organization with career growth opportunities. • International, fun yet challenging working culture • Join a purpose-led brand and organization icebreaker is a world leader in natural fibers clothing, and we supply our Natural products for our consumers to move to Natural in more than 5000 stores across 50 countries. We care about our relationships with nature and each other. We’re a fast moving, nimble business – the people on our team are here because they want to make an impact. If you like what you have read and want to join our team then we would like to hear from you!