Job Detail

As our Product Marketing Manager, you will be responsible for the positioning and go-to-market strategy of Scandit’s products in the Manufacturing Vertical. Working at the intersection of sales, marketing and product development, you will identify use cases and sub-verticals where there is product-market fit, develop strategies to build sales pipeline and support our sales team with relevant messaging and assets. 

Product Marketing Managers at Scandit need to understand their industry vertical better and more holistically than almost anyone else in the organization and at the same time have significant product expertise to judge how our products can solve customer problems. The position in our Zurich based Industry Solutions team is a key contributor to fuelling Scandit’s growth and a strong liaison between Scandit’s global marketing & sales teams and its Switzerland-based product team. 

What You Will Do

• Define the Go-To-Market strategy and positioning of Scandit’s product in the Manufacturing vertical 


• Identify and drive demand for priority use cases where we have product market fit


• Analyze industry vertical specific market opportunities and trends


• Identify and maintain the key industry stories and Scandit’s value proposition


• Support demand generation activities of the Marketing team with relevant story lines for campaigns, events and other tactics


• Develop and maintain industry specific persona profiles


• Create and coordinate development of focused content across the buyer journey

Who You Are

• At least 3 years of experience in a B2B product marketing, product management or marketing role at a technology-driven software organization


• Master degree or MBA preferred


• Strong strategic thinking and business acumen


• Very solid analytical skills 


• High attention to detail 


• Manufacturing industry experience a plus but not required


• Excellent English communication skills, both oral and written. Additional languages a plus


• Eligible to work in Switzerland

Who We Are

Scandit enables enterprises and consumers to change the way they interact with everyday objects and augment the physical world with real-time data captured by scanning barcodes and recognizing text, objects, and other visual identifiers using smartphones, tablets, wearables, drones and robots.

Scandit’s mobile data capture platform is built on proprietary computer vision, augmented reality, and machine learning technologies. Companies in industries such as retail, transportation & logistics, manufacturing, and healthcare can use Scandit’s technology to create and power mobile apps for crucial enterprise workflows like mobile point of sale, mobile shopping, self-checkout, inventory management, and proof of delivery

Many of the world’s most innovative and successful companies are benefiting from Scandit’s enterprise-grade mobile data capture platform, including Sephora, Nissan, DHL, and Levi Strauss & Co.

We help you capture every opportunity. www.scandit.com

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