Clariant is a globally leading specialty chemicals company, based in Muttenz near Basel/Switzerland. On 31 December 2017 the company employed a total workforce of 18 135. In the financial year 2017, Clariant recorded sales of CHF 6.377 billion for its continuing businesses. The company reports in four business areas: Care Chemicals, Catalysis, Natural Resources, and Plastics & Coatings. Clariant’s corporate strategy is based on five pillars: focus on innovation through R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.
This position will be responsible to strenghten Food Ingedients marketing intelligence platform, train sales team in Latin America and in new regions, improve Food Ingredients marketing materials through commercial and technical expertize and support Food Ingredients to establish a digital marketing footprint.
Responsibilities
Conduct value proposition analysis – technically and commercially – for Latin America.
Conduct Food Ingredients trend analysis for Latin America.
Collect & gather market information and conduct competition analysis for Food Ingredients market Latam
Support marketing head to identify – technically and commercially - potential new countries/markets entry opportunities beyond Latam.
Prepare marketing presentations for for Latin America countries, highliting technical benefits of Clariant’s VITIPURE® Solutions.
Conduct trainings to the sales organization in LATAM for the new marketing presentations and Clariant’s VITIPURE® Solutions.
Support to strengthen our Food Ingredients Branding (e.g. improve the way to present ourselves and prototypes to customers)
Update and support the development of Food Ingredients website
Support to define the scope for FI digital marketing strategy for upcoming years
Prepare the content - technical and commercial story - for the digitial campaigns respectively propose the appropriate digital marketing strategies (incl. white papers & case studies)
Run and manage (ACT-ON) digital campaigns
Interpret with head of marketing the calmpaign reusults and translate to actions to the sales team and R&D team (feeder to new product development).
Requirements
University degree and / or Master degree in Food Science / Food Technoogy / Nutrition
Sales / Marketing experience, knowledge of food industry
Ability to deal with cross cultural team, especially with Latin America countries
Good communication proficiency
Fluency in English (must), Spanish (must) and Portuguese (desirable)
Our offer:
Challenging responsibilities and room for creativity
