Job Detail

Our company

At Proton, we envision an internet where privacy is the default, and we’re building ways to help all people secure their digital lives and take control of their data. ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). And since its inception, the company has grown at a fast pace and today has over 40 million users.

Our principal product, ProtonMail, is the world’s largest secure email service. Our second product, ProtonVPN, is one of the world’s most popular VPN services. Our vision is to build an internet platform for the protection of digital rights, and we are also developing additional products, including ProtonCalendar, ProtonDrive, and more to come.

Proton users include leaders of the Hong Kong protest movement, New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens from over 180 countries. Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, Vilnius, Skopje, and Taipei. We're also considering future potential office locations such as London and Barcelona.

About the position:

This position is open to different levels of experience. If you are a results-driven marketer, feel comfortable taking initiative, and thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business.

As an experienced product marketing manager, you will take ownership of the marketing strategy of one of our products.

You'll work closely with our brand team to define target audiences and the product positioning and messaging. In collaboration with the marketing team, you'll plan and execute acquisition, activation and retention activities across channels and markets.

As the point of contact between the marketing and product team, you will act as an advocate for our users, distilling their requests and requirements, prioritizing issues for development, and implementing fixes.

What you will do:

• Define, test, validate, coordinate, and execute product strategy


• Take ownership of the product marketing and communications strategies


• Define a product’s target audiences, messaging, and positioning 


• Plan and execute growth, acquisition, and retention activities across channels and markets


• Improve conversion rates across the board, including landing pages, upgrade pages, renewal pages, and any other touchpoint for our products


• Analyze product usage and churn rates to drive product understanding, adoption, retention, loyalty, and win-back strategies


• Act as the users' advocate and the voice of the market, synthesizing customer feedback into actionable insights to inform future product development


• Create and present weekly, monthly, and quarterly reports and analyses