As a Global Marketing Manager, you will be responsible for creating global marketing initiatives to drive business growth including strategy, innovation (strategy & projects), consumer connections, CEJ strategies, insight development & deployment, brand assets, pricing strategy, value chain/COG’s management, expansion strategy, retail facing category vision and transferring best practices and exceptional market engagement.
- Through the creation and execution of globally deployable, differentiated product, service and channel propositions with attractive structural financials.
- Excellent partnership with agencies to develop stand-out creative ideas and business-building consumer and shopper connections
- Ensuring that there is an integrated consumer, shopper and expert mix that works across the CEJ
- Partnering with content team to develop hero content for digital campaigns
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…
- Evidence of contributions to the strategic planning process
- Proven track record of driving brand growth at a global level
- Demonstrated ability to identify and deploy powerful insights that drive growth, in line with CEJs
- Strong ability to develop new product concepts derived from consumer insights and data, coupled with proven delivery of flawless global launches
- Delivered successful consumer connections at a global level
- Experience in developing integrated digital campaigns with strong results
- Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points
- Demonstrated the ability to harness the shopper-consumer-expert relationship
- Understanding of media and the digital space
We are looking for professionals with these required skills to achieve our goals:
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
*This is a job description to aide in the job posting, but does not include all job evaluation details.
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