Global Digital Marketer (100 %)

Posted Date 6 days ago(4/22/2021 10:45 AM)

Job Code

2021-5370

Country

Switzerland

Function

Communications

City

Zug

# of Openings

1

Overview

As the world’s global leader in innovative and sustainable building materials, LafargeHolcim is reinventing the way the world builds. Supported by a 70,000-strong global team spread across 70 markets and four industry segments, we are committed to shaping a greener, smarter and healthier world.
If you would like to get more information about our corporate organization in Switzerland specifically, please visit our company profile.

 

No agencies can be considered for this job posting.

Responsibilities

As we continue to look for more sustainable ways to build, we need world-class talent to join our team. People who are passionate about sustainability, driven by curiosity and keen to grow, learn, develop and thrive in our high-performance culture.

 

Major functions:

• Engage external audiences by producing, sourcing and managing written and audio-visual content


• Optimize content using organic and paid strategies across digital channels


• Develop and drive best practice SEO for group and market websites


• Create compelling campaigns using PPC, paid social and email marketing


• Support teams and respond to requests for digital content production and marketing opportunities across the organization


• Ensure high digital engagement through social, email and web content


• Liaise with agencies and manage relationships


• Own our social listening strategy, continually looking for ways to optimize opportunities, manage risks and develop positive brand reputation in the marketplace


• Monitor and report on digital performance for continuous improvement


• Develop and deliver online paid campaigns to target audiences with our key messages ensuring maximum ROI across channels


• Report and monitor ensuring continuous improvement for our paid campaigns


• Use remarketing pixels to develop an always-on user experience


• Liaise with suppliers and agencies


• Manage budgets


• Provide tactical digital marketing support to the organization


• Drive best practice for our digital marketing efforts


• Monitor and report on digital performance analytics for web, email and social


• Create social listening campaigns to maximise opportunities to get on the front foot with our narrative and own our story


• Develop thought leadership and position Holcim as the voice for the industry when it comes to green and sustainable building globally


• Provide training and support to colleagues in regards to best practice on digital communications and marketing

Education/Qualifications

• A bachelors or equivalent in communications, marketing or other relevant fields


• 5 + years experience in digital marketing and digital paid campaigns


• Relevant advanced qualifications in communications, design, media, technical, or other related subjects desirable

Experience

• Demonstrable experience working with internal and external stakeholders in a complex, large, global organization


• Proven track record creating digital marketing campaigns across web, social, email


• Experience working on branded social media across Facebook Business Pages, Twitter, LinkedIn, YouTube, Instagram, Instagram/Facebook Stories


• Demonstrable experience of social listening tools and how to develop intelligence into digital marketing campaigns


• Experience of issues and crisis management on social would be an advantage


• Experience of working with and managing digital and creative agency relationships


• Experience of working in an international environment and multi-cultural team 

Knowledge & Skills

• Excellent organisation skills, ability to prioritize, attention to detail


• Rich media editing and/or design (e.g. Photoshop) skills


• Knowledge of analytics platforms incl Google Analytics and social media analytics


• Articulate, creative, passionate, flexible and resilient


• Interest in sustainability and environmental issues


• Proactive attitude and ability to take initiative and work independently


• Excellent team player with good networking and interpersonal skills

Language Requirements

Excellent written and spoken English – other language(s) an advantage

Options

Apply for this jobApplyShareEmail this job to a friendReferSorry the Share function is not working properly at this moment. Please refresh the page and try again later.Share on your newsfeed