Consumer & Marketplace Insight Manager

Consumer & Marketplace Insight Manager

Vevey, CH

Vevey, CH

Position Snapshot

Location: Vevey, Switzerland  
Company: Société des Produits Nestlé 
Act. Rate: Full-Time 
Type of contract: Permanent contract 

Position Summary

As Consumer & Marketplace Insight Manager, you will support marketing, media, eBusiness and other relevant functions that ensure successful Brand Building by providing them with analysis, insights and information that help understand the target who, what and why they do it.

A Day in the Life of a Consumer & Marketplace Insight Manager

• Drive Know your consumer Deeply 'Winning actions' holistically in coordination with brands builders


• Continuously build Consumer Knowledge and synthesize consumer understanding, deliver high-impact insight-based inputs & recommendations that drive brand/business strategies to win in the marketplace


• Lead development and evolution of mechanism and tools by using digital for consumer insights and disseminate to cross-functional stakeholders and the markets.


• Manage Global projects (PFME effectiveness (Marketing Model Mix), Brand equity…)


• Explore and provide guidance to the markets/businesses to harness big data, measurement and analytics including predictive analytics in the consumer & marketplace insights area


• Continuously scan the external environment to proactively identify and assess new leading-edge thinking, trends and tools in all topical areas of the CMI space to build future-forward competitive advantage


• Develop guidelines, toolkits, process flows, learning decks on identified subjects and disseminating to markets and businesses

What will make you successful

• 5-7 years of experience in CMI 


• Experience in Marketing Model Mix


• Experience in Digital for Consumer Insights


• Ability to work on new areas and development of new ideas in a cross functional working environment 


• Fluent in English                                                                                                                                                                                                                                    

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291’000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.

Position Snapshot

Location: Vevey, Switzerland  
Company: Société des Produits Nestlé 
Act. Rate: Full-Time 
Type of contract: Permanent contract 

Position Summary

As Consumer & Marketplace Insight Manager, you will support marketing, media, eBusiness and other relevant functions that ensure successful Brand Building by providing them with analysis, insights and information that help understand the target who, what and why they do it.

A Day in the Life of a Consumer & Marketplace Insight Manager

• Drive Know your consumer Deeply 'Winning actions' holistically in coordination with brands builders


• Continuously build Consumer Knowledge and synthesize consumer understanding, deliver high-impact insight-based inputs & recommendations that drive brand/business strategies to win in the marketplace


• Lead development and evolution of mechanism and tools by using digital for consumer insights and disseminate to cross-functional stakeholders and the markets.


• Manage Global projects (PFME effectiveness (Marketing Model Mix), Brand equity…)


• Explore and provide guidance to the markets/businesses to harness big data, measurement and analytics including predictive analytics in the consumer & marketplace insights area


• Continuously scan the external environment to proactively identify and assess new leading-edge thinking, trends and tools in all topical areas of the CMI space to build future-forward competitive advantage


• Develop guidelines, toolkits, process flows, learning decks on identified subjects and disseminating to markets and businesses

What will make you successful

• 5-7 years of experience in CMI 


• Experience in Marketing Model Mix


• Experience in Digital for Consumer Insights


• Ability to work on new areas and development of new ideas in a cross functional working environment 


• Fluent in English                                                                                                                                                                                                                                    

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291’000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.