Zurich, Zurich, CH

Manager Analytics & Strategy (80-100%)

About Swiss Re
 

Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime.

At Swiss Re we combine experience with creative thinking and cutting-edge expertise to create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 13,000 employees across the world.

We offer a flexible working environment where curious and adaptable people thrive. Are you interested in joining us?

About the role:

In this role, as an analytics champion within Swiss Re's Group Communication's team, you will be using data and insights to improve the impact of our marketing and communications' campaigns. You will be an integral part in the Strategy & Insights Team, and be the go-to expert for web, marketing and content analysis and reporting for various customer data platforms and channels. You will coordinate closely with colleagues across Group Communications to align on priority projects and make sure you deliver against the set goals. You will collaborate with IT and data engineers to maintain and build data marts, customer data platforms and other data storage solutions. You will organise A/B testing, formulate hypothesis, align objectives with business partners and deliver reports against the plan.

Enable colleagues to effectively develop, deliver and target the content to audience lists via a marketing automation tools (e.g. MS Dynamics) 
Own and manage the marketing CDP (MS Dynamics Customer Insights - CI) 

Your responsibilities:

• Enable the data map, match and merge in CI with the help of a data engineer 


• Build and maintain integrations between the marketing automation tool and analytics services like web analytics engine, social listening, content platform, etc (supported by data engineers)


• Build and deploy audience segmentation in the content marketing tool


• Analyse data, write reports and present to your team the findings and learning regarding different content marketing use cases (e.g. newsletters, webinars, etc.)


• Work with web analytics tools like Google Analytics and Piwik Pro to understand visitor behaviour, analyse web page performance, help optimise our various websites. 


• Build data visualisation and stories in Tableau and Power BI. Publish reports and share with your team. 


• Do A/B testing for content and various marketing executions


• Run ad-hoc analysis, answer questions, address key issues while we develop, run, track and report on major marketing and digital campaigns, and identify immediately ways to improve performance


• Able to do audience analytics and target audience definition


• Collaborate with colleagues, such as content creators, social media managers, creatives and others to make sure they act based on the data and learning generated from insights


• Analyse user journeys, funnels, derive insights by integrating data and analysis from various sources 


• Maintain own technical knowledge at 'best in class' level through learning, sharing and continuous improvement


• Stay on top of relevant developments & innovations in digital analytics area


• Develop learning journeys and organise training for colleagues in marketing regarding new data and analytics


• Collaborate with third parties like media agencies, content platforms and others to share data and insights.

About the team:

You will join/are part of a very motivated high-performance global Communications Community that is committed to driving differentiation and helping Swiss Re achieve a competitive advantage. We are responsible for managing reputation, supporting the business, aligning employees and facilitating change around the world. 

In everything we do, we focus on client needs and consult on appropriate solutions based on business objectives, strategic priorities, annual plans and service demand but also on costs and affordability. Each and every colleague in Group Communications operates in a proactive, collaborative and transparent way and lives up to our commitment "Let's be smarter together". You will join a fun group of strong personalities with diverse backgrounds, all thriving in a hectic, fast-paced environment that requires client-focus, interest in the business, a great deal of creativity, and, most importantly, team spirit and personal resilience.

About You:

You have: 

• A university degree or equivalent in marketing and marketing research or analytics


• > 2 years of professional-level experience in financial services or in other B-to-B/B-to-C environment in the area of marketing analytics (content, web, advertising, media channels, media and social listening, etc)


• Been exposed to and able to work effectively in a global corporate matrix and in an agile set-up


• Proven analytical skills and ability to extract insights from the data and the ability to use data to influence strategies and tactics 


• Critical thinking, as well as strong strategic, analytical and conceptual skills 


• Strong planning/project management competence as well as influencing/networking capabilities 


• A healthy level of attention to detail


• Stamina and persistence to pursue new ideas


• Experience in working with tools such as Hootsuite, Google Analytics, Piwik Pro or similar platforms


• Strong conceptual skills with the ability to define and drive practical usage of analytics


• Data visualisation skills (Tableau, Power BI, Google Studio, etc)


• Experience in working with data marts (Oracle, Azure), customer data platforms (Microsoft Dynamics) and CMR analytics


• Familiarity with data ETL tools (e.g. Informatica, Azure Data Factory) 


• Web analytics experience (Google, Adobe, Piwik Pro) and social media analytics experience (LinkedIn, Twitter, Facebook, Instagram)


• Familiarity in working with social listening tools (e.g. Synthesio, Meltwater) as wells as paid media analytics (display ads, programmatic, google ads, sponsored content, etc) 


• Ability to collaborate and break organisational silos * Easiness in working in a cross-cultural environment  * Fluency in English, spoken and writte

You are

• A self-starter, at ease working in a matrix organisation and liaising at all hierarchical levels


• Able to collaborate and break organisational silos


• Able to deal with a diverse group of stakeholders 


• A collaborative, engaging, positive team player


• A results-driven, "can-do”, self-starter personality


• A fast learner, able to grasp complex processes and projects


• Client-, service- and solution-oriented


• Energetic, diplomatic, flexible


• Proactive, confident, with high integrity 


• Focused on quality, even under pressure


• Fluent in English, additional languages a plus 
   

Keywords:  
Reference Code: 100190 

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