Brand Manager Nestlé International Travel Retail

Brand Manager Nestlé International Travel Retail

La Tour-de-Peilz, CH

La Tour-de-Peilz, CH

Position Snapshot

Company : Nestlé International Travel Retail
Location : La-Tour-de-Peilz, Switzerland
Act. Rate: 100%
Type of contract: Permanent contract
At least 5 years in Generating Demand
Strong project management experience; especially in product development

Position Summary

As Brand Manager for Smarties, Nestlé Swiss and After Eight, you will drive all the elements of the marketing mix.  Leveraging deep understanding of shoppers/consumers, customers, and competitors you will develop and execute brand and business strategies.  Success will be measured by creating value and delivering sustainable profitable growth within global travel retail. 
 

A day in the life of a Brand Manager Nestlé International Travel Retail

• Take ownership for developing of the three-year brand plans for Smarties, Nestlé Swiss and After Eight within the travel retail channel


• Lead relevant innovations & renovations from idea to launch


• Manage cross functional teams to deliver Nestlé Product Developments and brand related projects efficiently and effectively


• Monitor & analyze brand performance and manage the brand portfolio 


• Lead internal and external teams to create and deliver communication campaigns


• Develop strong in-store brand concepts and work closely with the CCSD/Trade Marketing 


• Create engaging brand experience through digital and social marketing through the creation and management of digital and social assets for the managed brands


• Autonomously manage assigned PFME; keeping projects in/under budget    

What will make you successful

• Degree with a preference for Marketing/Business Management


• At least 5 years in Generating Demand of which 3 years in brand management within FMCG (with confectionery a plus)


• Strong project management experience; especially in product development (from concept to launch) with cross-functional team management 


• Experience of all core marketing competencies as well as experience in developing and leveraging digital and social marketing with proven track record in delivering digital marketing projects


• Knowledge of the Travel Retail/Duty Free environment is a plus


• Fluent in English, any other language is a plus

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291’000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com. 
 

Position Snapshot

Company : Nestlé International Travel Retail
Location : La-Tour-de-Peilz, Switzerland
Act. Rate: 100%
Type of contract: Permanent contract
At least 5 years in Generating Demand
Strong project management experience; especially in product development

Position Summary

As Brand Manager for Smarties, Nestlé Swiss and After Eight, you will drive all the elements of the marketing mix.  Leveraging deep understanding of shoppers/consumers, customers, and competitors you will develop and execute brand and business strategies.  Success will be measured by creating value and delivering sustainable profitable growth within global travel retail. 
 

A day in the life of a Brand Manager Nestlé International Travel Retail

• Take ownership for developing of the three-year brand plans for Smarties, Nestlé Swiss and After Eight within the travel retail channel


• Lead relevant innovations & renovations from idea to launch


• Manage cross functional teams to deliver Nestlé Product Developments and brand related projects efficiently and effectively


• Monitor & analyze brand performance and manage the brand portfolio 


• Lead internal and external teams to create and deliver communication campaigns


• Develop strong in-store brand concepts and work closely with the CCSD/Trade Marketing 


• Create engaging brand experience through digital and social marketing through the creation and management of digital and social assets for the managed brands


• Autonomously manage assigned PFME; keeping projects in/under budget    

What will make you successful

• Degree with a preference for Marketing/Business Management


• At least 5 years in Generating Demand of which 3 years in brand management within FMCG (with confectionery a plus)


• Strong project management experience; especially in product development (from concept to launch) with cross-functional team management 


• Experience of all core marketing competencies as well as experience in developing and leveraging digital and social marketing with proven track record in delivering digital marketing projects


• Knowledge of the Travel Retail/Duty Free environment is a plus


• Fluent in English, any other language is a plus

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291’000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.