Site Name: Switzerland - Rotkreuz

Posted Date: Feb 22 2021

Switzerland as an Execution Market and as an execution powerhouse, is empowered to take the global brand programmes and design to deliver a locally relevant activation plan to ensure that we become the  brand of choice for consumers, shoppers, customers and experts.

The BAM activates our strategic and brand growth plans locally and amplifies campaign and toolkits brilliantly offline and online. He/she executes and if necessary develops and coordinates all Trade, Customer & Shopper Marketing and Sales (Expert) materials to deliver an impactful In-Market experience in order to achieve agreed Marketing, Sales & Visibility objectives.

As well, the BAM supports the Area Brand Management in the execution of the digital and non digital content that connect our brands with our consumers and ensures a continuous exchange with the Category Marketing to share not only local insights and trends in order to foster a deep understanding of Swiss consumers, shoppers and experts but as well the latest information re competitive landscape.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Define clear Trade Marketing strategies in-line with company & brand strategies, programs and design


• On time delivery of local Market Amplification Plans and Activities to     influence shopper / customer and expert choice: execution and amplification of global toolkits or development of all BTL / POS activities for all trade channels


• Development and localization of Expert Marketing Strategies and       


• Activation Plans


• Flawless alignment and coordination on all BTL projects with all           departments (Sales, Finance, Demand / Supply) and Expert   individuals (e.g. Medical) to ensure a seamless, end to end brand program is being implemented and deployed accurately and efficiently in-line with budget


• Collaboration with Category Marketing, Key Account Management and Sales to deliver relevant content and tools to drive effective shopper behaviour changes, unlock category growth and meaningful detail aids for all channels


• Support the Area Marketing Team / Category Marketing in the localisation of the direct to consumer (ATL / online and offline) brand programs


• Key local Point of Contact for agencies for the respective brand(s)


• Close collaboration with external HCP Partners and Organisations


• Ensure understanding and compliance with applicable global and local laws and regulations (GSK V&E, incl. antitrust, ABAC, Commercial Practice, advertising and other laws)

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree


• Fluency in English and German


• 3-5 years of experience doing strategy and not only activation.


• Strategic thinking and high agility.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Master’s degree


• Ability to drive passion and energy when leading projects and working within teams


• Experience working cross functionally

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.


• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.


• Continuously looking for opportunities to learn, build skills and share learning.


• Sustaining energy and well-being.


• Building strong relationships and collaboration, honest and open conversations.


• Budgeting and cost-consciousness.

*LI-GSK

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