Job Detail

Description

Summary:

Seagen has submitted a Marketing Authorization Application to EMA for tucatinib, a highly selective tyrosine kinase inhibitor (TKI), for HER2+ metastatic breast cancer patients in Europe. Currently, Seagen is building its infrastructure in Europe, which includes a group of 6 operating Affiliates located in different countries, that will allow the commercialization of tucatinib. 

The European marketing team is looking for a marketing team member to drive strategic decisions and tactical execution of digital channel, which includes digital marketing and multi-channel marketing initiatives.

The Associate Director, Digital Marketing is responsible for partnering with the brand and agency teams to develop a recommended strategy and create digital programs and create integrated digital experiences to support achievement of brand goals.

Primary accountabilities include managing and evolving the digital ecosystem for TUKYSA, defining channel strategy and tactics, and effectively applying a current, in-depth understanding of how HCPs  are engaging with digital and social media content. This position will report to the Director of Marketing for Tucatinib and work closely with marketing teams at an affiliate level, Market Insights , Corporate Communications, and other relevant cross-functional partners.

 
Principal Responsibilities:

• Lead development of the digital channel and social media strategies for Tucatinib, including the business plan, communication tactics, production, and implementation plans Ensure key consumer insights, data and understanding are represented and leveraged throughout the brand planning process


• Manage execution of marketing strategies for the digital channel and social media efforts, including all related initiatives and tactics; ensure delivery of a positive, compliant consumer experience, and meet annual business plan goals


• Own media plan, manage budget, and performance to adjust investment as needed. Drive awareness of media performance and key insights across the functional leadership team


• Effectively participate in EPARC (Medical/Legal/Regulatory Review); accountable for ensuring all digital and social deliverables are reviewed and approved per established processes


• Lead agency team to develop creative, customized content; consult on new digital formats and best practices across all digital and social channels. Build and maintain productive agency relationships and effectively manage integration among agency partners


• Proactively monitor emerging digital and social trends; anticipate and resolve challenges that will arise as technologies and platforms change


• Collaborate with the Market Insights team to identify key insights for the brand and channel, maintain a current understanding of consumer data, and identify opportunities to improve relevant marketing efforts. Use this information to refine digital and social tactics accordingly


• Effectively manage digital and social media marketing budgets; advocate as necessary with the brand team to secure funding for key initiatives, make sound recommendations to the team on budget trade-off decisions and risk management


• Responsible for adherence to all relevant company policies and processes, as well as applicable external compliance obligations


• Develop and actively monitor measures to assess the performance of digital and social media marketing efforts; evolve or discontinue tactics as appropriate

Qualifications:

• 5+ years of digital and social media marketing experience, including basic to moderate understanding of digital aid media


• Commercial biotech or pharmaceutical experience required; oncology experience required


• Demonstrated ability to translate consumer insights and brand strategies into effective channel strategies and tactics


• Broad expertise across multiple digital channels and expertise in social media


• Proven capabilities in content and creative development


• Knowledge of pan European regulations and promotional policy


• Strong leadership skills and ability to influence without authority across functional stakeholders to set direction, align work efforts, and ensure execution. Proven track record of successfully leading cross-functional teams to deliver results


• Working knowledge of product development, regulatory, clinical, and medical affairs


• Demonstrated understanding of appropriate marketing and medical interactions


• Ability to establish and foster productive, collaborative relationships with key internal and external stakeholders; capable of working effectively and respectfully with a diverse group of people


• Experience effectively managing external marketing agencies, project plans and budgets


• Proven ability to thrive in a dynamic, rapidly changing environment.


• High attention to detail is required


• Ability to independently resolve complex problems swiftly and effectively; ensure leadership and key stakeholders are informed as necessary and appropriate


• Excellent oral, written and presentation skills up, down and across the organization


• Ability to travel approximately 10 – 15% of the time

Education:

Bachelor’s Degree or equivalent is required; MBA, Pharm.D., Ph.D. or other related graduate-level degree strongly preferred