<p>We are looking for a International Marketing Manager for an established pharmaceutical company based in the Canton of Zug</p> <p>Tasks & Responsibilities: - Support and coordination of Digital Asset Management system, improvements, maintenance, content management - Set up and maintain analytics Dashboards, and propose actions to improve digital properties based on analytics - Support CPS Marketing Team within in-Focus marketing campaigns (digital) - Support and set up of digital posters for events / tradeshows - Support with maintenance of CPS intranet and product database - Consultancy for Digital Marketing projects - Accountable to establish a market-oriented value proposition for the whole customer service portfolio - Accountable for the development of key messages, marketing plans/tools/activities/events and communication of product positioning for specific buyer types / personas and in line with the customer journeys - Ensures alignment of plans and messaging with product and corporate brand management and drives the execution of according marketing plans - Plans and manages customer and affiliate touchpoints to ensure consistent and stakeholder specific messaging across all channels (in alignment with the communication manager) - Establishes marketing materials (digital and non-digital) in cooperation with the lifecycle team and the regions/affiliates - Measures and optimizes promotional activities and materials - Preparation, implementation and monitoring of respective marketing budget - Supports affiliate and region-specific marketing activities/projects and coordinates feedback to monitor their implementation and effectiveness - Translates features & benefits of digital service products into customer marketing materials for the affiliates - Plans and executes various commercial trainings to ensure market impact (e.g. marketing, sales & brand training) - Ensures close interaction and exchange with training leaders / trainers in order to ensure alignment of training concepts - Responsible for maintaining the competitive marketing intelligence (in the Competitive Marketing Program) used to provide tender support in collaboration with the product manager. - Manage the activities outsourced Marketing agencies activities when scaling is needed</p> <p>Must haves: - Education as Marketing Manager / Bachelor's degree Marketing / Business Economics, Master is an advantage (*****) - Seven years of marketing and sales experience in B2B marketing (*****) - Seven years Work experience in a global marketing environment - Digital Analytics experience GA/Adobe - Set up / improvements of content of websites based on analytics (collaboration with IPMs) (*****) - Proven working experience in digital marketing, e.g. experienced working with structured wiki- and web page-creation and social collaboration/marketing tools (*****) - Good command of Powerpoint and/or Google Slides - Experienced in managing external marketing agencies - Ability to participate in interactions with senior internal stakeholders, including Senior Leadership in Regions and Affiliates - Ability to successfully work within cross-functional matrix teams, building vision and strategy, driving and influencing others - Proven track record of ability to make decisions in complex and ambiguous situations - Fluent English skills (spoken and written) and cultural empathy are a must Nice to haves: - At least 7 years of marketing and sales experience in B2B marketing, ideally in the environment of professional services/technical support - Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is highly desirable - Experience in a global company Personal requirements: - Well-developed teamwork, collaboration and negotiation skills to communicate clearly and professionally both verbally and in writing - Well organized, high level of planning skills - Ability to work independently - Proactive, passionate, energetic starter and finisher - Self-motivated, proactive, quick thinking and adaptable - Ability to set priorities and to remain flexible in stressful situations</p> <p>- Start date: 01.03.2021 - Latest start date: 01.04.2021 - End date: 6 month after start date - Extension: Yes maybe - Work location: Rotkreuz - Workload: 100% - Remote/Home Office: At the moment, home office. No remote workers - Travelling: Yes, 15% - Max. Pay Rate: CHF 80.00 per H - Seniority: Professional / Senior (min. seven years experience)</p>
