Digital Communication Manager Apply Now

Job Family

Marketing

City

La Tour-de-Peilz

Region

Vaud

Country

Switzerland

Contract Type

 

Posting Start Date

27-Jan-2021

Company Overview

Galderma, the world's largest independent global dermatology company, was created in 1981 and is now present in over 100 countries with an extensive product portfolio of prescription medicines, aesthetics solutions and consumer care products. The company partners with health care practitioners around the world to meet the skin health needs of people throughout their lifetime. Galderma is a leader in research and development of scientifically-defined and medically-proven solutions for the skin. For more information, please visit www.galderma.com     

Job Description

We are currently looking for the Digital Communication Manager to join our Global Digital & Consumer Engagement team. The role is based in Entre-deux-Villes, Switzerland.

Digital Communication Manager 

The position is reporting directly to the Global Digital & Consumer Engagement Manager and the role sits within the Cx Global Business Unit. You will be accountable for all Digital communications, acting as an online ambassador within Global Brand & E-commerce teams, setting global standards, guidance & monitoring whilst developping online brand reputation and increasing brand awareness. This role will require the ability to engage with Global, Regional & Local Executives to craft detailed ePR plan and deliver online communication best practices for Galderma brands.

You will be in charge of building online communication accelerators by coordinating, operating, & monitoring the complete global digital communication strategy and actions for all Galderma digital touchpoints (including KPIs focused on Content excellence, increase the number of online Articles, Ratings & Reviews, ePR covering/clippings results).

 

 

Job Responsibilities

• Develop & Build Consumer brands digital communication across all markets by inseminating key brand messages


• Build and Drive ePr, eReputation, articles and positive image of the brands globally in the markets


• Inform & Educate about products, launches, innovation  & ingredients
  Build and grow Brand Equity, claims & sustainbility in order to accelerate online share of voice


• Manage Community Management & create UGC while respecting brand equity


• Build & Drive partnership with the key online digital touchpoints & medias


• Copywriting of news, articles and all content for all digital platforms in order to increase online brand visibily


• Define, implement and execute the Brand & communication strategy


• Develop & drive Brand Awareness in line with the brand equity


• Lead and manage all operational communication activities through digital channels and touchpoints


• Build up and drive inbound lead of user generated content


• Write high-quality content for whitepapers, marketing assets, website, etc.


• Extend Web presence and optimize for different devices and search engines


• Manage and feed all relevant digital channels with relevant and engaging content


• Protect and develop the e-branding and e-reputation of Galderma brands


• Address negative comments, articles and misinformation ethically and in aligment with regulatory, legal and innovation departement


• Build and Monitor Rating & Reviews in order to increase online sales recommadations


• Web content publication acountability and content publication quality across the whole website


• Build and maintain the content asset platform delivering content accelerators to the markets


• Produce content following the SEO guidelines and SEO implementation roadmap.

 

Minimum Requirements

• Master degree equivalence in communication, PR / Marketing, Digital marketing


• Minimum 5 years of experience in digital content, digital communication, e branding/e reputation & ePR


• Fluent in English with the ability to craft compelling and effective written content in English for all digital platforms such as the Website, social medias, online press and forums.

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