Job Detail

Brand Manager Eckes-Granini

Inseriert am: 23.12.2020

Brand Manager Eckes-Granini


Brand Manager Eckes-Granini


Henniez, CH


Henniez, CH


Nestlé Waters, part of Nestlé, is the number one bottled water company worldwide.  We are present in most distribution channels with a a large portfolio of 51 unique brands including Nestlé Pure Life, our No. 1 bottled water brand, Perrier and San Pellegrino. We’re passionate about creating shared value for society in all kinds of ways: from providing careers and benefits to communities where we operate to environmental stewardship – most notably responsible water management, lightweight packaging and advancing recycling.  As a valuable part of our team, you’ll receive a competitive total rewards package – something that will provide you with the support you need to thrive both inside and outside of work. It’s not just the work that you’ll find fulfilling here though. As you build a career with us, you’ll receive exactly the kind of benefits you’d expect from a leading name in healthy hydration. 


Position Snapshot


 


Location: Henniez, Switzerland
Company: Nestlé Waters
Act. Rate: 100%
Type of contract: Undefined period of time contract 


Position Summary


 


Granini & Hohes C are the brands composing the joint venture between The Eckes-Granini Group and Nestlé Waters. The Eckes-Granini Group is an international corporate group based in Germany. The Group is specialized in the production and sale of non-alcoholic fruit beverages and operates under the umbrella of Eckes AG.


 


As a Brand Manager Eckes-Granini, you will report to the Group Brand Manager for the Swiss market and be responsible to drive all aspects of the marketing mix for Hohes C and manage defined I/R projects. Leveraging deep understanding of consumers, shoppers, customers, and competitors you will develop and execute brand and business strategies in order to reach the brands targets in volume, market share target, profitability and Brand Health.


A day in the life of a Brand Manager Eckes-Granini


 



  • Work closely with international brand teams to develop and execute local brand plan for HohesC

  • Lead external teams to create and deliver communication campaigns

  • Create engaging brand experience through the creation and management of digital and social media assets

  • Prepare and execute consumer researches for brand analysis

  • Lead relevant innovations & renovations from idea to launch by managing cross functional teams 

  • Develop strong in-store brand concepts and work closely with the Commercial Dev Team/Trade Marketing

  • Monitor & analyze market figures on the category, brands and competitors

  • Autonomously manage assigned marketing expenditures; keeping projects in budget target


What will make you successful


 



  • University degree or equivalent in Business/ Marketing 

  • 3-5 years in Brand management within FMCG 

  • Knowledge of the Swiss retail environment is an asset

  • Developed project management skills (multitasking)

  • Strong Digital marketing experience with proven track record in delivering digital marketing strategies, campaigns

  • Good knowledge of MS Office, SAP, and Nielsen Answers as an asset

  • Fluent in English, French, with good knowledge of German/Swiss German


Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.


Nestlé Waters, part of Nestlé, is the number one bottled water company worldwide.  We are present in most distribution channels with a a large portfolio of 51 unique brands including Nestlé Pure Life, our No. 1 bottled water brand, Perrier and San Pellegrino. We’re passionate about creating shared value for society in all kinds of ways: from providing careers and benefits to communities where we operate to environmental stewardship – most notably responsible water management, lightweight packaging and advancing recycling.  As a valuable part of our team, you’ll receive a competitive total rewards package – something that will provide you with the support you need to thrive both inside and outside of work. It’s not just the work that you’ll find fulfilling here though. As you build a career with us, you’ll receive exactly the kind of benefits you’d expect from a leading name in healthy hydration. 


Position Snapshot


 


Location: Henniez, Switzerland
Company: Nestlé Waters
Act. Rate: 100%
Type of contract: Undefined period of time contract 


Position Summary


 


Granini & Hohes C are the brands composing the joint venture between The Eckes-Granini Group and Nestlé Waters. The Eckes-Granini Group is an international corporate group based in Germany. The Group is specialized in the production and sale of non-alcoholic fruit beverages and operates under the umbrella of Eckes AG.


 


As a Brand Manager Eckes-Granini, you will report to the Group Brand Manager for the Swiss market and be responsible to drive all aspects of the marketing mix for Hohes C and manage defined I/R projects. Leveraging deep understanding of consumers, shoppers, customers, and competitors you will develop and execute brand and business strategies in order to reach the brands targets in volume, market share target, profitability and Brand Health.


A day in the life of a Brand Manager Eckes-Granini


 



  • Work closely with international brand teams to develop and execute local brand plan for HohesC

  • Lead external teams to create and deliver communication campaigns

  • Create engaging brand experience through the creation and management of digital and social media assets

  • Prepare and execute consumer researches for brand analysis

  • Lead relevant innovations & renovations from idea to launch by managing cross functional teams 

  • Develop strong in-store brand concepts and work closely with the Commercial Dev Team/Trade Marketing

  • Monitor & analyze market figures on the category, brands and competitors

  • Autonomously manage assigned marketing expenditures; keeping projects in budget target


What will make you successful


 



  • University degree or equivalent in Business/ Marketing 

  • 3-5 years in Brand management within FMCG 

  • Knowledge of the Swiss retail environment is an asset

  • Developed project management skills (multitasking)

  • Strong Digital marketing experience with proven track record in delivering digital marketing strategies, campaigns

  • Good knowledge of MS Office, SAP, and Nielsen Answers as an asset

  • Fluent in English, French, with good knowledge of German/Swiss German


Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.

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