Job Detail

Description

Logitech is a world leader in products that connect to the digital experiences they care about. We develop our products with an unrivaled blend of design, technology and innovation driven by consumer insight. Logitech G, a brand of Logitech, is dedicated to creating the best gear for playing games in the virtual world. Logitech G products are scientifically engineered to help gamers perform their best - from the world’s top e-sports athletes to the first-time player.

The role:

• Maintain #1 market share in Gaming Mice (Switzerland)


• Grow market share for keyboards to become number #1


• Drive growth of headsets & launch Astro brand


• Be the number one brand in Wireless gaming peripherals


• Build e-sports strategy locally to grow Logitech G awareness

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

• To provide right balance in order to maximize product placement in the right channel.


• Build strategies to integrate professional gamers and organizations in Logitech G programs.


• Communicate the Logitech G story, promotions and partnerships across various channels.


• Tie-up with major gaming titles to design a 3-way win-win collaboration to drive attach and maximize sell out with retailer/e-tailers.


• Work closely with the cluster Gaming lead to ensure alignment on strategies and execution.   


• Manage agencies and suppliers to derive superior business results.


• Work collaboratively with the head of marketing on gaming strategies that ladder up to the overall business goals and objectives.


• Assist in managing the field merchandising agency to ensure the correct execution.


• Be present at all relevant gaming events, trade shows and retailer events.


• Contribute to strategy planning with strategy implementations for offline (OFL) and online (ONL) channels.


• Business analysis to highlight trends, portfolio gaps and opportunities, competition, DCS/SI/SO, and market share.


• Report on monthly market share updates and bi-weekly on sales out.


• Build relationships with key influencers and drive affiliate program.


• Be the go to e-sports ‘guru’, developing the strategy and the know how to build the Logitech G brand across this channel.


• Deliver a strong social media and influencer strategy utilising the partner agency.


• Work closely with retailers to deliver a strong trade marketing program that delivers an outstanding in-store experience.


• Deliver strong quarterly marketing plans that align with the gaming strategy and deliver core objectives utilizing the marketing budget allocated.

Key Qualifications:

For consideration, you must bring the following minimum skills and behaviors to our team:

• Experience with full marketing mix, developing marketing plans and 360 campaign.


• Experience working with retail partners is a Must.


• 5+ years’ experience in consumer marketing (FMCG) or marketing roles in gaming industry or related companies is preferred.


• Deep understanding of e-sports and how to build effective gaming communications.


• The ability to analyse competitor strategies and innovate on best practices.


• Strong online/digital capabilities to drive e-tail.


• Strong organizational and program management skills.


• Experience working with and managing external agencies.


• Experience in developing a brand, strategy recommendations and successfully growing a product line.


• In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and  campaign.


• Ready to lead groups and ability to interact with partners.


• Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.


• Self-motivated, passionate and high energy level.


• Fluent in English (written & spoken) and German or Swiss/German;  French would be an advantage. Ability to be a genuine spokesperson for the region and be representative in EMEA.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

 “All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

#LI-ML3