Job Detail

Are you looking for a strategic branding role where you can make high impact in transformational time for corporate branding? Then join our team as Brand Strategy Manager!

In this strategic global role you will lead the assessment, recommendation and roll-out key brand transformation projects in the brand portfolio of Johnson Controls. This will include brand rationalization projects, channel brand strategies, new naming strategies, brand architecture build out and other transformational brand efforts. The ideal candidate is a highly strategic thinker with a consultant mindset, great communicator and consensus driver and a superb tactical expert, capable of engaging at all levels, across businesses and functions within the company.

• Develop and showcase a clear brand strategy vision for defined customer segments, across business unit lines 




• Develop and deploy strategic brand assessment frameworks




• Manage annual brand strategy reviews & change plans




• Lead the assessment, strategic recommendation as well as reviews, sign-off and execution of global brand rationalization strategies




• Assess and redefine channel brand strategies with clear understanding of opportunities, risks and revenue impact




• Explore defined new brand strategy opportunities aligned with enterprise strategy goals




• Develop, visualize and sell-in brand transformation goals




• Develop new, customer-centric brand architecture strategies




• Define regular cadence opportunities and threats insights & strategic recommendations from market assessments including competitor and market analysis




• Communicate brand strategies to external and internal stakeholders




• Proactively evaluate and propose changes and additions to brand portfolio based on changing market conditions and opportunities




• Lead research projects related to brand transformation strategies 

• Bachelor’s degree in Marketing, Business Administration, or related curriculum




• Minimum of 8 years of progressive marketing, brand, or related experience in a similar field




• Excellent written and spoken English language skills




• Demonstrated track record of strong leadership 




• Excellent communication skills and creativity are critical




• Must be able to collaborate in a matrix environment to effectively balance Regional and functional priorities for win-win results




• Ability to collaborate and work internationally

• MBA Degree


• 3-5 years of direct experience in brand management, specifically in brand transformation


• International marketing experience