Media Manager

• Société : TAG Heuer


• Pays / Region : Europe (sauf France)


• Secteur d'activités : Montres & Joaillerie


• Type de contrat : Emploi à durée indéterminée


• Métier : Communication & Media


• Expérience requise : Minimum 5 ans


• Référence : TAGH00674


• Date de publication : 09.08.2020

Poste

CONTEXT 

Optimize the brand visibility and the ROI of media plans in a fast-paced environment and contribute to a further Digitalisation of the TAG Heuer Paid Media activations.

MISSIONS :

Support the Media Director across key media related projects (defined thru the year) :

• Constantly search for new media opportunities and creativity


• On a global perimeter (20 markets approx. HQ + Subs + Agents) :
  
  
  
  • Develop detailed understanding of media measurement as well as evaluation standards.
  
  
  • Maintain precise spending estimates in collaboration with subsidiaries.
  
  


• For the markets : Switzerland & International Media (PAN) :
  
  
  
  • Analyze media research as well as translate into strategy.
  
  
  • Supervise media marketplace to remain updated on latest media trends.
  
  
  • Evaluate media efforts results and prepare measures of success.
  
  
  • Perform with Market Research, agencies as well as brand teams to optimize investment return for media planning.
  
  


• Manage and maintain media budgets along with implement authorized plans, media payments and purchase orders.


• Maintain precise spending estimates and upgrade as required.


• Establish and monitor performance benchmarks and media cost with agencies.


• Ensure approve payment invoices and billing.


• Manage the artwork deliveries to media and be responsible for production with the Execution agencies.

Profil

PROFIL :

• Master degree or equivalent 


• At least 5 years of proven working experience in a similar role and/or in a media agency


• Autonomous with very good organizational skills


• Strong team-player with great communication skills


• Creative with an entrepreneur mindset


• Ideally has worked in an international environment and/or supervised media marketplace in an international scope


• Excellent knowledge of Microsoft Excel, Google Analytics, DCM...


• Fluent in English with solid French a big plus


• Ability to work comfortably under pressure in a fast-paced environment