Job Detail

Product Marketing Manager

Inseriert am: 01.07.2020

Task:



  • Follow and analyzes market trends and packaging guidelines to position products

  • Translate technical details into benefits for the user

  • Participate in collaborative industry engagements for sustainable packaging

  • Develop effective product marketing strategies (pricing, advertising, product launching)

  • Take an active role in group tube portfolio and lifecycle management

  • Draft or create brief for consumer product testing

  • Craft compelling messages across marketing channels (landing pages, ad campaigns) and establish sales tutorials and documentation

  • Work with various teams (design, product development, marketing team, sales) to implement strategies

  • Test marketing product features, releases and ad copy

  • Closely follow-up with sales on product launches

  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

  • Ensures CI/CD compliance of product designs and campaigns


Expectation:



  • Proven experience as a Product Marketing Manager or similar role

  • Content Marketing skills with texing and planning of campaigns

  • Technical background is a plus

  • Experience in market analysis

  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)

  • Excellent communication skills

  • Good written and spoken English skills are a must

  • Keen eye for detail

  • Creativity

  • Analytical mind and strong quantitative skills

  • BSc/BA in Marketing, Communications or similar field


What we offer:



  • Great international working environment

  • Team work in an enthusiastic marketing team

  • Taking a central role that can be developed responsibly

  • Home office opportunity 50%

  • Skill improvement program

  • Fixed – term contract

Details