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Product Marketing Manager
Inseriert am: 01.07.2020
Task:
Follow and analyzes market trends and packaging guidelines to position products
Translate technical details into benefits for the user
Participate in collaborative industry engagements for sustainable packaging
Develop effective product marketing strategies (pricing, advertising, product launching)
Take an active role in group tube portfolio and lifecycle management
Draft or create brief for consumer product testing
Craft compelling messages across marketing channels (landing pages, ad campaigns) and establish sales tutorials and documentation
Work with various teams (design, product development, marketing team, sales) to implement strategies
Test marketing product features, releases and ad copy
Closely follow-up with sales on product launches
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Ensures CI/CD compliance of product designs and campaigns
Expectation:
Proven experience as a Product Marketing Manager or similar role
Content Marketing skills with texing and planning of campaigns
Technical background is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Excellent communication skills
Good written and spoken English skills are a must
Keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA in Marketing, Communications or similar field
What we offer:
Great international working environment
Team work in an enthusiastic marketing team
Taking a central role that can be developed responsibly
Home office opportunity 50%
Skill improvement program
Fixed – term contract
Details
Arbeitgeber
HOFFMANN NEOPAC AG
Ort
Kanton Bern
Region
BE
Unternehmensgrösse
Mittelunternehmen
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