Job Detail

Enjoyable Refreshment & Innovation Lead

Job Ref #: 2004896

Location: Zurich, Zurich, Switzerland

Schedule: Full-time

Career Area: Marketing

Description

Mondelēz International, Inc.empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.  Our 80,000+ colleagues around the world are key to the success of our business.
Great people and
great brands. That’s who we are. Join us on our mission to continueleading the future of snacking around the world by offering the
right snack, for the
right moment, made the
right way. It’s time for you to Make It with Mondelēz International.

 

The role of the European Enjoyable Refreshment & Innovation Lead will report directly to the Marketing Director Refreshment Europe and will be leading all aspects of brand equity development for Trident brand family incl Dirol/First in collaboration with Global team and to drive growth through the Refreshment Innovation agenda on our Core (Simple Refresh), Sensations and Simple Natural.

The European Enjoyable Refreshment & Innovation Lead will constantly enrich and implement MEU Refreshment strategy, leveraging existing and new consumer trends. Together with 2 direct reports she/he will be leading a cross functional project team, manages the whole innovation process, from identification of opportunity areas to pre-launch business proposition.

Key responsibilities:

• Equity Trident/Dirol/First brand family


• 
  
  
  
  • Developing and maintaining the brand foundations in collaboration with GAT: positioning, purpose; developing creative campaign and packaging
    
  
  
  • Communicating the brand foundations elements to marketers
    
  
  
  • Developing Integrated Marketing Communication strategy for the brand to attract GenZ (growth) and Millenials (core) consumers
    
  
  
  • Leading Brand Equity Core Team 
    
  
  


• Strategic Growth Platforms
  


• 
  
  
  
  • Owning the innovation strategy & pipeline with focus on Simple Freshness (Core, entry point to category), Sensations (sensorial offers) and Simple Natural Segments
    
  
  
  • Identifying new growth opportunities and translating them into winning bundles
    
  
  
  • Leading innovation projects from ideation to post launch analysis, maximising the probability of success
    
  
  
  • Contributing to the successful creation and development of the segment in store across EU
    
  
  


• Snacking Made Right Gum&Candy lead and representative in cross category forums
  


• Development, leadership and coaching of 2 direct reports.

Qualifications

• University degree in marketing or similar field


• 15+ years of marketing experience at regional and local scope


• Experience in Gum & Candy category


• Experience in emerging markets


• Minimum 8 years in FMCG industry


• Significant experience in developing and marketing brands & product innovations at cross-country level


• 5+ years of management and cross-functional experience


• Experience working with French, Spanish and Russian FMCG brands and teams


• Experience managing creative, design & innovation agencies


• Fluency in English is mandatory


• Advanced knowledge of Excel and Power Point


• Flexibility to operate in a continuous changing business environment.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.