ABOUT LA PRAIRIE

La Prairie is the leader in luxury skincare, present in 90 countries around the world.
Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978.
La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

Global Travel Retail Marketing Manager

Location: 

Volketswil, CH

Contract Type: Permanent - full-timeDescription: 

 

Role Purpose/Mission

•    Implementation of brand image & product launches in TR environment, following the global guidelines
•    Supports the regional teams with all tools to achieve immaculate brand presentation.
•    Drives and supports full development of all digital channels in TR incl. Social Media, e-commerce of retailers, education platforms
•    Responsible for Airlines publications & Amenities

Your Responsibilities

 

Brand & Product 

• Supports development of concepts for new product launches and prepares global TR presentations to be used in all regions


• Supports the regions with Marketing relevant info and helps them to represent the brand to the operators


• Coordinates and creates newsletters for product implementation and other marketing activities


• Prepares/updates/supports the preparation of TR Marketing Calendars, defining the respective tools and strategies for trade implementation


• Is involved in and supports the development of TR exclusive products including sets


• Responsible to update TR assortment 2x year 


• Defines and implements guidelines for planograms and supports teams with specific planograms. Responsible for the global use of the tool


• Coordinates all PR/com activities of global TR

 

Digital

• Creates a yearly calendar overview with all digital marketing activities for global TR, in cooperation with regional teams, approves regional calendars


• Creates digital marketing concepts for TR in cooperation with global digital team and the regions / drives and supports regional implementation


• Actively manages and coordinates social media channels of operators in alignment with the regional teams


• Provides actual examples and implements improvements on retailer.com appearance of LP 


• Ensures timely reporting on digital activities, provides post mortem analysis of every LP campaign and overview of other brands’ best practice.


• Responsible for communication schedule and monitoring LP talk for TR

 

Airline listing & Amenities business management

• Supports and supervises airline listing, prepares presentation and advertising guidelines in a creative approach & supports implementation


• Actively supports the team with listing proposals in line-with the company strategy

Events & Exhibitions

• Responsible for global TR event overview & coordination with all involved, including budget management


• Develops guidelines & coordinates client events globally 


• Coordinates TR participation in global meetings (i.e. GMM) and supports global TR event organization (i.e. retail & BA conferences)

 

 

Your Profile

 

•    Knowledge/education in luxury skincare
•    Exceptional organizational skills and flexibility to manage multiple assignments 
•    Digital savvy with the respective education 
•    Creative skills and retail orientation
•    Organised and structured approach
•    Ability to follow and adjust guidelines
•    Service oriented
•    Diplomatic skills to establish guidelines in a friendly manner
•    Good conceptual work skills
•    Good PC skills
•    Fluent in English other languages would be an asset

 

 

We look forward to receiving your application!