Job Detail

TALLY WEiJL is a brand for young self-confident women and one of the bold players of today’s international fast fashion market. The combination of irresistible trendy styles and a unique brand experience has made the Swiss company, founded in 1984 by Tally Elfassi-Weijl and Beat Grüring, successful since more than 30 years. Today, TALLY WEiJL is present in more than 800 stores worldwide. Furthermore, TALLY WEiJL also excels in the online business and has developed into an innovative omnichannel provider. Our more than 2.5 million fans on Facebook and Instagram are a testimony of this digital success.

Deine Aufgaben

Drive the CRM and Omini-channel communication, identifying the TALLY-WEiJL personas within our database and build a personalized customer experience in order to hit the business KPIs. Building the campaign strategy for our target groups and elevates the communication in line with the new brand purposes

YOUR CONTRIBUTION TO THE SUCCESS OF OUR COMPANY

• Define and implement key messages and be the voice of the costumer in outbound communications


• Create newsletter brief and able to create content and storytelling within a fast fashion  environment


• Orchestrate emailing strategy delivering best-in-class customer experience cross-channel in order to support takings goals for the service


• Define behavioral triggers across the costumer lifecycle to optimize customers’ regency, frequency, monetary value


• Adapt brand strategy and marketing plan to the email strategy on international scale


• Build and manage proper campaign planning


• Managing new communication channels opening (SMS, push notification…)


• Coordinate with responsible stake holders for campaign building and delivering (content/ translations/ design/ products/ landing page/ testing/ guidelines/ segmentation/ promotion…)


• Be a key player for the promotion alignment between services


• Define proper workflow within the company in order to ensure efficiency, meeting deadlines and quality


• Analyze & report campaign success /KPIs tracking, report building)


• Conduct new strategies and give recommendations based on the learning’s


• Setup coherent campaign planning for all types of e-mail communication with an embedded personalization referring to the initially identified personas (depending on technical feasibility) in order to increase out e-mail KPIs by 10%


• Apply CRM  and Omni-channel efforts to maximize the lifetime value of existing customers as well as continue to acquire new customers. Create and manage customer cohorts and manage the direct marketing events for each, including implementation of personalization techniques.


• Finding out customers’ needs, requirements and wishes in order to adapt our external communication plan to their daily reality

Dein Profil

 THAT'S WHAT SETS YOU APART

• Bachelor degree in Marketing, Communication or Business Administration


• 5+ years of experience in CRM agency and/or in a role as CRM and Omni-channel Manager


• English mandatory. Any other European language would be an asset


• Familiarity with any CRM and Omni-channel system tools as mandatory


• Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint and Entourage)


• Experience creating, executing and evaluating online marketing campaigns (emailing)


• Project management skills


• Good sense to drive a channel


• Strong understanding of new technologies and how they can be applied to Omnichannel

Wir bieten Dir

YOUR BENEFITS WITH US

• International experience with daily new challenges in a young and fast moving environment


• Career development opportunities


• 30% - 50% Discount on our TALLY Collection


• Totally TALLY Events


• Flat hierarchies


• Be part of a Omnichannel transformation with modern tools and collaboration forms

Would you like to become a part of our fashion story and an enthusiastic member of our TALLY Family? Then share your individual talent with us and send us your application and a handwritten motivation letter now to Aylin Özmen

• ArbeitsortBasel - Switzerland


• DatumVon 01-04-2020


• ServiceE-Commerce


• PensumFull Time


• JobtypJob


• VertragsartPermanent


• KontaktAylin Özmen