Job Detail

LIFE AT BRP

At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.

Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.

Our 14’000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.

www.brp.com

Follow us on:

• LinkedIn @BRP


• Twitter@BRPnews


• YouTube @CommunicationsBRP

 

WHY JOIN THE TEAM?

1. Be a part of a fast paced and challenging environment.


2. Work with a team of dedicated and passionate people.  


3. Join the company which offers an outstanding environment that gives play to your drive for innovation and self-initiative every day.

 

YOUR KEY RESPONSIBILITIES

 

BRP is leader in the world of powersports vehicles and propulsion systems built on over 75 years of ingenuity and intensive consumer focus. Sea-Doo is one of our iconic and distinctive brands as well as a clear industry-leading product on personal watercraft market.

Within the marketing team, the Brand Marketing Advisor Sea-Doo will play an instrumental role to lead the brand in building the regional strategy, developing regional marketing & communication & digital tools, executing the Go-To-Market plan and capturing new growth opportunities.

 

The responsibilities are :

 

Brand and Product strategy (20%): Develop an annual marketing plan supporting the regional strategic priorities, and the achievement of the sales and profitability targets

• Build regional brand strategy and related Go-To-Market plan

• Contribute to the definition of the brand portfolio strategy


• Support the yearly line-up pricing process

• Participate to the yearly Market Trend Update (MTU) exercise


• Feed the marketing strategy with strong consumer insights


• Take the lead in synchronizing the new product launches for maximum impact

 

Retail Activation (20%): Lead the definition, coordination and implementation of an agile retail strategy enabling to reach sales objectives

• Ensure a tight monitoring of retail dynamics and performance


• Build retail programs recommendations supported by data and financial analysis

• Lead the implementation of the retail activation plan in collaboration with Retail Operations division


• Lead media investments & communication tools development to create impactful communication plans & tactics

 

Go-To-Market Plan Execution (60%): Implement the tactical initiatives defined in the marketing plan, ensure a tight coordination and execution with the markets, and measures results and ROI

• Supervise the execution of the GTM plan for both units and accessories


• Take the lead in deploying brand awareness & content creation campaigns


• Develop effective digital & social media strategies supporting the brand & product positioning.


• Define the relevant CRM strategy for the brand


• Build the required set of communication tools (off and on line) to promote the brand


• Contribute to the definition of the shows, events and PR strategies and support with the execution


• Work with the mindset to offer the best marketing value proposition to our business partners


• Optimize the support level to"non key countries" and distributor markets

 

YOUR QUALIFICATIONS AND SKILLS

• Bachelor in Marketing or Business Administration


• 5 to 7 years imperative experience in marketing & brand management


• Strong & proven experience of media planning, digital marketing, social media and CRM


• Experience with dealer network distribution model is a plus


• Fluent in English - other language skills a plus


• Analytical capabilities with a strong business acumen connecting the dots between marketing and sales


• Able to operate in an international matrix organization


• Ability to convert strategic thinking into actionable & measurable tactics


• Accountable and autonomous, team player


• Drive and leadership, ability to influence and convince


• Organized, accurate, and results oriented


• Entrepreneurship spirit not scared to challenge and think out of the box


• Solid communication skills to manage frequent interactions with Global and markets

 

 

This position is based in Lausanne, Switzerland and requires around 20% of travel time.

 

This position is eligible to the BRP Employee Referral Program.