Product Marketing Manager

• Chiasso, Switzerland


• Full-time


• Department: Product

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services

Job Description

We are looking for a Product Marketing Manager to be based in Chiasso to join us. 

This role will be responsible for implementing a Product Marketing strategy with the goal to identify the right product and getting it to the right customers to generate sales and profits and help new customer acquisition.

Key Responsibilities

• Define the product identity and create the go-to-market plan, with consistent messaging for all lastminute.com websites and brands, working closely together with the Product and Marketing teams, in an agile, OKR-driven, fast-paced organisation


• Work with Product Managers and Creative team in creating messaging to develop unique selling proposition both for new and existing products


• Lead a small team of designers to support product identity and implementation also working closely with UX team


• Plan and coordinate in the launch of new services and products and revamp the existing, including the campaign coordination on the marketing channels and the creative assets production


• Take care of activation of the products in the Customer Journey working closely with UX and Product Managers


• Continuously measure and learn by analysing KPIs and the market trends

Qualifications

Essential

• 5+ years professional experience in an agile multinational business environment as a Product Marketing Manager / Product Manager / Product Designer


• Bachelor’s Degree, preferably in the fields of Marketing, Communication, Design or Business


• Skilled at working effectively with international cross-functional teams


• Demonstrated strong and effective verbal, written, and interpersonal communication skills


• Solid end-to-end understanding of Digital and eCommerce business


• Familiarity with product management methods including product discovery, design thinking and product delivery methods


• Knowledge and experience in conversion optimization, design and research from a product management perspective


• Strong analytical and data interpretation skills

Abilities/Qualities

• User focused keeping the customer at the heart of everything, while having a strong commercial awareness


• Self-motivated and results driven


• Ability to move between managing the day to day work of the teams to driving innovation, looking for opportunities to drive value at every level


• Data driven - basing decisions on facts rather than opinions


• Agile and innovative with the tenacity to thrive in a constantly changing environment


• Strong collaborator, bringing everyone together to deliver on a single vision


• Highly developed interpersonal and communication skills, open-minded team player, capable of interacting across all levels of the organization