Job Detail

Description

Transforming smiles. Transforming lives. Transforming an industry.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

About this opportunity

In this role you will significantly impact the success of our brand in EMEA by streamlining and accelerating prospect engagement and new patient capture in our digital platforms and in mobile applications. The scope includes designing an effortless and engaging consumer journey and web experience, and to translate this to an effective digital touch-point portfolio and platform operations.

In this role, you will…

• Own and continuously improve the consumer engagement and the efficiency of the Invisalign digital platforms and touch-points, targeting increasing subscriptions and lead captures in websites, in app, with smile assessments, with smile views, in info kit requests, in doctor locator, and in new touch-points


• Product owner: optimize existing and develop new digital platforms and mobile applications - represent the functional and operational requirements towards IT, the content requirements towards marketing, and further needs towards other support functions


• Support the EMEA consumer marketing team in effective campaign execution by harmonizing SEO and lead capture activities with the advertisement spend, the traffic from and generation to physical touch-points, the consumer contact management processes, and the CRM programs


• Partner with BI / Data&Analytics, create holistic SEO, web analytics, lead and subscription reports, showing results for all touch-points and for all markets


• Maximize consumer data capture by ensuring GDPR and legal requirements related to medical devices in each EMEA markets (with the support of the legal team)


• Plan and standardize platform development and launch processes; drive market deployment


• Steer the documentation of all consumer processes and journeys, guide and support the operations to deliver seamless execution

In this role, you’ll need …

• BS/MS + 8+ years of experience in the business


• Solid digital / web CRM experience, good understanding of marketing ecosystems


• Minimum 5 years of ‘product owner’ experience in platform and mobile application development / in web analytics / in SEO. Experience in bridging marketing requirement with IT development


• International background, experience of deploying platforms to markets


• Sales Force Marketing Cloud knowledge is an advantage


• Business proficiency in English


• Hands-on team player attitude combined with strategic thinking, agility

Sound like a good fit?

Great! Click the Apply link below to let us know you are interested. Not the right fit? Don’t worry, there are lots more opportunities. Please consider sharing this opportunity with others in your network.

About Align

Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We also respect your privacy. Our Applicant Privacy Policies can be found here: jobs.jobvite.com/align-tech/