Welcome to Vorwerk – as a Product Marketing Manager
Life is full of contradictions. We prove that these can be perfectly united, not only with our innovative products, but also with exciting opportunities in marketing and sales. We give our employees the freedom for dynamic development while also placing value on their work-life balance.
We are an international, family-owned company offering to our employees and sales advisors a wide variety of prospects. The successful direct sales concept, fascinating well-known brands as well as long-term perspectives form perfect conditions for dedicated people to take the opportunity to actively shape their future with us.
Vorwerk International & Co. KmG belongs to the German family-owned company Vorwerk that has been operating in Wuppertal for more than 130 years. From the strategic head offices in Wollerau, the Kobold and Thermomix divisions are managed.
More @ vorwerk.com
job Responsibility:
Responsible to manage 3 to 4 selected markets in all product marketing related topics i.e. product range, stocks, pricing, promotions, launches, etc.
Analyzing the regional GFK data: market size, portfolio analysis, market segmentation, markets shares, etc. and analyzing the competitors landscape
Understanding the customer journey and the customer needs to develop a comprehensive strategy for all products, during the launch phase as well as during the product lifecycle
Understanding the future trends in the markets in close cooperation with the Research and Insights Team and the Product Management Teams
Work closely with the different markets to define the country roadmap and assist them for their individual launches
Define the country product range, manage the portfolio, guide the local product marketing managers and finally decides on pricing within the strategic frame provided by the global product marketing strategy
requirements:
Strong understanding of the direct sales environment
Proven track record at managing and motivating oneself to achieve objectives
Sound knowledge of the industry, its products, services and sales model
Product marketing and marketing experience
Research and insights as well as previous pricing experiences are a must
Exposure to international working environments
Strategic thinker with a clear analytical mindset
Strong management and organizational skills
Strong negotiator but also diplomatic
Self-starter and strong decision making skills
Ability to form strong networks at all levels of the organisation
Energetic with a hands-on mentality
Attention to detail and strong project management capabilities
