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Head Brand Management 100%
Inseriert am: 13.11.2019
JOB DECRIPTION:
* Strategic brand management across disciplines
* Conduct market research on our brand, understand global trends
* Work with other departments to co-create brand themes, messages and attributes
* Set standards and advise on content, partnerships / sponsoring, client experience, tone of voice, visual identity and design
* Align regional marketing strategies and efforts to brand
* Define KPIs and measure the impact and conversion of brand communication efforts
* Oversee art direction, creation and media buying
JOB REQUIREMENTS:
* Several years of experience in a similar position, in an international environment
* Experience across services and consumer industries (premium brands, B2B and B2C) with discerning and sophisticated customers
* In-depth understanding of branding disciplines and deliverables (brand positioning / architecture, messaging, brand experience, brand measurement and research)
* Degree in business, marketing, communications, economics or similar
* Excellent communicator, experienced in running workshops with diverse teams, driving results and their implementation
* Strong analytical and project management skills
* Digitally savvy
* Passionate team player and natural people leader
* Excellent knowledge of English and German (written and spoken) is a must, other languages a plus
HR Contact: Sarah Wildi, HR Consultant
Details
Arbeitgeber
Bank Julius Bär & Co. AG
Ort
Zürich
Region
ZH
Unternehmensgrösse
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