Job Description Summary

A new and exciting opportunity to join the growing Health Economics & Outcomes Research team of BD, a global leader in medical technology



Locations: Canton de Vaud, Switzerland; Belgium, Germany, the Netherlands or the UK



Background

In the current healthcare and economic environment, customers increasingly require evidence of “value for money” for new healthcare products and services, in addition to evidence of clinical benefit. Technological innovation in and of itself is no longer automatically rewarded with a price premium. Hypothetical benefit based on logical assumption may not be sufficient to justify increased customer expenditure; robust evidence of clinical and/or economic benefit is needed to support reimbursement and customer purchase.

To meet these market challenges, BD needs associates who are equipped with the knowledge and skills to effectively engage with customers about their value evidence needs and to demonstrate the “value for money” delivered by BD’s products and services.

Job Description

Role Purpose

In this role, you will be a specialist in demonstrating the economic and outcome benefits of BD’s products and services, using models and tools developed for this purpose. You will partner directly with local healthcare system decision-making customers to understand their value evidence needs and addressing them through the benefits delivered by BD’s products and services. You will work with Pricing, Sales, Marketing and Clinical colleagues, as well as focus on those customers and accounts where the need for value evidence is greatest. You will work primarily in the field and support across BD Business Units as prioritized by the Associate Director HEOR for Europe.

Key responsibilities

• To provide leadership for the development of market shaping and evidence generation strategies


• Using customer insight, to provide feedback and coordinate the development and delivery of customized economic and outcome models and tools that meet customer needs


• To support the tailoring of health economic strategies and tools, developed for other regions, to local market requirements


• Articulation of the value of BD technologies by the development of best in class value tools building on the existing portfolio of materials


• To be a specialist in using models and tools that demonstrate the economic and outcome benefits of BD’s products and services, with frequent collaborations in the field


• To be expert in the clinical and economic evidence underpinning the key BD value propositions


• Definition and execution of strategies and tactics for the deployment of value tools as part of the value communication strategy through training and in field support of commercial end users, such as key account managers


• To support commercial teams in delivering health economic and outcomes evidence to identified customers and accounts to demonstrate economic value of BD’s products and services through infield education, support in meeting preparation and participation in presentations of economic value.


• To support business leads in communicating value propositions to medical purchasing and economic decision-makers in key accounts


• To support evidence-based customer engagements and lead local HEOR evidence generation activities


• To identify opportunities for collaborative research studies with customers to demonstrate the outcome and economic benefits of BD products and to work with Clinical and HEOR colleagues to implement such projects


• To ensure that all activity and projects are in compliance with BD and industry codes of practice.

Position requirements

• Educated to degree level, ideally in a healthcare or life science discipline. Master’s degree in business, public health or other advanced degree desirable


• Working knowledge of applied health economics and modelling, supported by education in economic evaluation methods in healthcare


• Working knowledge of clinical study designs / biostatistics / modelling as necessary to explain methods and evidence to customers


• Strong and up-to-date understanding of country healthcare market institutions, related policy, and purchase decision-making processes


• Medical device industry experience preferred


• Travel expected to be >50%.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: bd.tal3nt.community/ .

Primary Work Location

CHE Eysins - Business Park Terre-Bonne

Additional Locations

Work Shift