Join a team that is changing millions of lives.
Transforming smiles. Transforming lives. Transforming an industry.
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity
Align Technology is looking to implement SFMC to optimize their marketing communications towards its customer and consumer base to ensure they receive relevant and personalized communication via emails, SMS and social channels timely to ensure consumer/ customer is getting consistent messaging and understand journey that they need to be part of with Align. Align also want to do insight driven Segmentation, Targeting and positioning to achieve greater results in terms of communicating with preferred consumer/customer base and drive better conversion rates.
To achieve this result we need a Marketing Cloud Developer who can drive a Salesforce marketing cloud engagement. We expect candidate to work as a bridge between Business and Implementation teams and drive the program in the right direction along with right business and IT stakeholders.
You will be based in our new EMEA HQ in Rotkreuz, Switzerland.
In this role, you will…
· Be expert in the Digital Marketing domain and have deep understanding of the Salesforce Marketing Cloud solutions
· Serve as the Techno functional lead for Salesforce Marketing Cloud implementation
· Responsible for business requirements, functional design, process design (including scenario design, flow mapping, customer journeys) and prototyping
· Lead on the design, implementation of technology solution and deploying capabilities to the EMEA market
· Establish connections between Sales Cloud and Marketing Cloud
· Build lasting relationships with key stakeholders and sponsors
· Collaborate with digital experts across disciplines to innovate and create great solutions
· Lead user administration, role creation, and permissions within the platform
· Consult on creation and maintenance of email campaign process, including email campaign optimization, approval process streamlining, and automating as much as possible
· Manage components of the data integration pipeline, including SFTP configuration, Data Studio, and internal ETL pipelines
· Triage bugs, serve as the release manager for SFMC major updates, and handle remediation of all security issues
· Lead and govern audience segments to ensure data quality over time; set up, manage, and monitor email subscriber data extensions
· Act as marketing and customer data authority
· Own and lead all ESP (Email Service Provider) integrations, ensuring business requirements are met, data is properly imported
· Develop reporting strategy using a combination of built-in reporting and external data warehouse solution
· Provide mentorship on platform management and optimizations
· Work directly with Salesforce as needed to ensure platform stability
In this role, you’ll need …
A proven track record in of the following areas of expertise (as a motivated business and technology consultant):
· Overall 6 - 8+ years of professional experience in delivering IT solutions
· Two or more years as a power user of Salesforce Marketing Cloud (ExactTarget) platform required
· Three or more years digital marketing or marketing projects/programs experience
· Strong knowledge of Salesforce Marketing Cloud data structure and functionality
· Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem. Good knowledge of Marketing Cloud functionalities including AMPscript, SQL, automation studio, landing pages and journey builder
· Authority in the SQL query language and deep knowledge of SFMC Data Studio
· Strong consulting and/or marketing technology implementation experience.
· Experience designing and implementing technology-enabled business solutions in client-facing and team leadership roles (e.g. technical lead, functional lead, workstream lead, solution architect, project manager)
· Experience defining strategy, developing requirements and implementing practical business solutions
· Experience delivering projects using Agile based methodology would be a plus
· Salesforce Marketing Cloud Certification(s) a bonus
· Web development skills (HTML/CSS) are required
· Development experience with Python/JavaScript and AWS are a huge plus
· Experience with internationalization / translation services a plus
· Experience in high-volume send environments, including familiarity with IP warming, sender reputation, and nuances of how various ISPs handle marketing communication emails.
· Demonstrable experience building user journeys
· Knowledge of email marketing standard methodologies and CAN-SPAM / GDPR regulation
· Bachelor’s degree in information technology or marketing desirable
Sound like a good fit?
Great! Click the Apply link below to let us know you are interested. Not the right fit? Don’t worry, there are lots more opportunities. Please consider sharing this opportunity with others in your network.
About Align
Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.
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