Job Detail

Performance Marketing Manager

Inseriert am: 23.07.2019

ProtonMail was born at the European Organization for Nuclear Research (CERN) in 2013 when a group of scientists and engineers envisioned an email service that empowers users to own their private data and keeps them safe from mass surveillance. Since then, ProtonMail has grown to become the world’s largest secure email service, with over 15 million users and a profitable business model. We are looking for passionate people to join our growing team and help us build a suite of security tools that safeguard privacy online build a better Internet. 


Role description


As an experienced marketing manager you’ll own our online advertising activities and drive substantial growth through paid search, paid social, and display advertising.


You are a result-driven digital marketer who brings a wealth of knowledge and hands-on experience in performance marketing, and you have a track record of leading initiatives that resulted in explosive growth. 


If you have a data-driven mindset, you feel comfortable taking initiative, and you thrive in a fast-paced environment, this is an opportunity to play a pivotal role in a fast-growing company and have a concrete impact on the future of the business as a whole.


Responsibilities



  • Lead our online advertising strategy and drive growth at scale.


  • Take ownership, from design to execution, of all our activities across paid search, paid social, and display (including programmatic advertising), both for web and mobile campaigns.


  • Research, test, optimize and scale new customer acquisition channels, techniques, and technologies.


  • Increase ROI by designing, deploying, and analysing A/B split tests across campaign structures, targeting, creatives, and landing pages.


  • Help to refine our tracking and attribution methodology, and help to make sense of customer insights and findings.


  • Continually refine the online advertising processes, metrics, and tools. 


  • Coordinate with internal teams and creative agencies on the development, implementation, and optimization of creative output.


  • Create and present weekly, monthly, and quarterly reports and analysis.


  • Keep abreast of the newest trends, innovations, and technologies in the online advertising industry.


Details