Strategic Consumer Insights and Analytics inspires growth by putting consumers and shoppers at the center of all we do, at the service of all our business decisions. We apply consumer understanding to the growth agenda of our brands, when it comes to growth opportunity identification, innovation, renovation, communication development, consumer and shopper experience along the path to purchase journey. We connect with our consumers to co-create and optimize and we create a learning loop to measure our in market performance and our market effectiveness (ROI).
Category Associate Director, Insights & Analytics Europe
Purpose of the role:
• Lead the development and implementation of strategies for the growth of the total business
• Drive growth and business results by embedding people centric insights and actions into the organisation.
• Be a key partner to the respective Business Team, leveraging consumer/shopper knowledge & in-depth market understanding into business implications and recommendations.
Main Responsibilities:
Growth Opportunities identification
• Lead the identification and articulation of key consumer, shopper and market issues and opportunities for the assigned Category providing business recommendations.
• Ensure decisions are made against a background of fundamental Category / consumer / shopper / customer knowledge and insight.
• Be the consumer advocate in the Category/Brand Team ensuring that the consumer/shopper is at the centre of the Category strategies.
Generating behaviour changing insight & identifying effective levers of engagement
• Support business decision by leveraging insights developed by country and platform teams
• Ensure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilised and that Global Best Practice methodologies are applied.
• Integrate analytics thinking & knowledge in the business team (trade activations / media impact, price management and advertising effectiveness).
Business optimisation
• Ensure evaluation of impact of execution in order to learn, correct and drive continuous improvement.
• Ensure high quality market analysis by working closely with agencies to ensure tracking of the category, brands and NPDs is maintained to a high standard from the data quality perspective.
• Leverage analytic tools (modelling and forecasting) to give guidance on pricing and provide actionable recommendations on allocation of marketing & trade funds.
Resource Management & Learning Plan
• Asses marketing information needs of the markets of responsibility and proactively identify business and/or brand issues and opportunities
• Maximise value and efficiency of category research expenditures and ensure I&A teams comply with Mondelēz procurement and accounting policies and procedures.
• Develop Agency Partner Relationships
I&AS Leadership and People Management
• Motivating the team and developing talent through providing coaching and guidance, across multiple geographies, through remote management.
We pride ourselves on having a high performing and collaborative culture where we offer support and development to enhance your career and develop your knowledge and skills. In return for your commitment, drive and enthusiasm, we offer top attractive social benefits.