Job Detail

Product Marketing Manager

Inseriert am: 12.07.2019

%3Cfont size=%223%22 face=%22Verdana%22%3E%3Cdiv style=%22%22%3E%3Cb style=%22%22%3ERole Purpose%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cbr%3E%3C/div%3E%3Cdiv style=%22%22%3EDevelop an annual product marketing plan and execute on it to effectively market Edwards existing products within Critical Care and Vascular BU (CCVAS) to constituents including Edwards%27s sales representatives, clinicians and hospital administrators in the EEMEA region.%26nbsp;%3C/div%3E%3Cdiv style=%22%22%3E%3Cbr%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cb%3EJob Functions%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cul style=%22%22%3E%3Cli style=%22%22%3E%3Cfont size=%223%22%3E%3Cdiv%3EDevelop marketing strategy and messages based on country Tier strategy, knowledge of current literature, competitive environment, and regulatory/legal requirements for major product launches%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/font%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EHelp in the execution of Casmed integration in the region and work with relevant internal stakeholders to build proper marketing plan for existing countries and launch in new ones%26nbsp; (mainly for H2 2019)%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EUpgrade current portfolio segmentation strategy mainly for ESR and help draft EEMEA capital strategy, expand and track current track Hemosphere launch funnel%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EBuild relationships with key opinion leaders (KOL) to help draft strategy, inform product launch plans and understand current market environment and competition%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EWork with Regional and Global marketing team to develop product materials and programs that support product launch and commercialization strategies for major product launches and ensure sales force readiness (e.g., training on product, messaging, and competition)%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EManage budgets related to product line, campaigns and projects and Lead all marketing activities that are part of the annual plan and strategy%26nbsp;%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EWork closely with MAPA to draft reimbursement plan and accelerate bundle project offering to Gulf healthcare authorities and major customers in Tier 1 and 2%26nbsp;%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EWork with finance to develop market assessment tools and trackers to analyze market data, EW and competition share and assess regional impact of potential product launches%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv style=%22%22%3ELead the Price improvement projects already initiated for major segments of the portfolio and work closely with finance to track overall GP% %3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3C/ul%3E%3C/div%3E%3C/font%3E!|!!!%3Cfont size=%223%22 face=%22Verdana%22%3E%3Cdiv style=%22%22%3E%3Cb style=%22%22%3ERole Purpose%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cbr%3E%3C/div%3E%3Cdiv style=%22%22%3EDevelop an annual product marketing plan and execute on it to effectively market Edwards existing products within Critical Care and Vascular BU (CCVAS) to constituents including Edwards%27s sales representatives, clinicians and hospital administrators in the EEMEA region.%26nbsp;%3C/div%3E%3Cdiv style=%22%22%3E%3Cbr%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cb%3EJob Functions%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cul style=%22%22%3E%3Cli style=%22%22%3E%3Cfont size=%223%22%3E%3Cdiv%3EDevelop marketing strategy and messages based on country Tier strategy, knowledge of current literature, competitive environment, and regulatory/legal requirements for major product launches%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/font%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EHelp in the execution of Casmed integration in the region and work with relevant internal stakeholders to build proper marketing plan for existing countries and launch in new ones%26nbsp; (mainly for H2 2019)%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EUpgrade current portfolio segmentation strategy mainly for ESR and help draft EEMEA capital strategy, expand and track current track Hemosphere launch funnel%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EBuild relationships with key opinion leaders (KOL) to help draft strategy, inform product launch plans and understand current market environment and competition%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EWork with Regional and Global marketing team to develop product materials and programs that support product launch and commercialization strategies for major product launches and ensure sales force readiness (e.g., training on product, messaging, and competition)%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EManage budgets related to product line, campaigns and projects and Lead all marketing activities that are part of the annual plan and strategy%26nbsp;%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EWork closely with MAPA to draft reimbursement plan and accelerate bundle project offering to Gulf healthcare authorities and major customers in Tier 1 and 2%26nbsp;%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EWork with finance to develop market assessment tools and trackers to analyze market data, EW and competition share and assess regional impact of potential product launches%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv style=%22%22%3ELead the Price improvement projects already initiated for major segments of the portfolio and work closely with finance to track overall GP% %3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3C/ul%3E%3C/div%3E%3C/font%3E!|!!!%3Cfont size=%223%22 face=%22Verdana%22%3E%3Cdiv style=%22%22%3E%3Cb style=%22%22%3EEducation/Experience%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cul%3E%3Cli%3E%3Cfont size=%223%22%3E%3Cdiv%3EBachelor%27s Degree with%26nbsp;8 years of work experience%26nbsp;%3C/div%3E%3C/font%3E%3C/li%3E%3Cli%3E%3Cdiv%3EMaster%27s Degree or equivalent with 6 years of related experience working in sales, marketing, or healthcare industry %26nbsp;%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3C/ul%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cb%3ERequired Skills%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cul style=%22%22%3E%3Cli style=%22%22%3E%3Cfont size=%223%22%3E%3Cdiv%3EProven successful project management skills%3C/div%3E%3C/font%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EProven expertise in Microsoft Office Suite%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExtensive understanding of related aspects of marketing concepts and principles%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to assess and understand market share, pricing, ASPs, competitive dynamics%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EPossess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards%27 products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EStrict attention to detail%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to manage competing priorities in a fast-paced environment%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to maintain a strong relationship with the sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv style=%22%22%3EAdhere to all EHS rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of%26nbsp; influence/control%3C/div%3E%3C/li%3E%3C/ul%3E%3C/div%3E%3C/font%3E!|!!!%3Cfont size=%223%22 face=%22Verdana%22%3E%3Cdiv style=%22%22%3E%3Cb style=%22%22%3EEducation/Experience%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cul%3E%3Cli%3E%3Cfont size=%223%22%3E%3Cdiv%3EBachelor%27s Degree with%26nbsp;8 years of work experience%26nbsp;%3C/div%3E%3C/font%3E%3C/li%3E%3Cli%3E%3Cdiv%3EMaster%27s Degree or equivalent with 6 years of related experience working in sales, marketing, or healthcare industry %26nbsp;%3Cspan style=%22white-space%5C: pre;%22%3E %3C/span%3E%3C/div%3E%3C/li%3E%3C/ul%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cb%3ERequired Skills%3C/b%3E%3C/div%3E%3Cdiv style=%22%22%3E%3Cul style=%22%22%3E%3Cli style=%22%22%3E%3Cfont size=%223%22%3E%3Cdiv%3EProven successful project management skills%3C/div%3E%3C/font%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EProven expertise in Microsoft Office Suite%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExtensive understanding of related aspects of marketing concepts and principles%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to assess and understand market share, pricing, ASPs, competitive dynamics%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EPossess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards%27 products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EStrict attention to detail%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to manage competing priorities in a fast-paced environment%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv%3EAbility to maintain a strong relationship with the sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts%3C/div%3E%3C/li%3E%3Cli style=%22%22%3E%3Cdiv style=%22%22%3EAdhere to all EHS rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of%26nbsp; influence/control%3C/div%3E%3C/li%3E%3C/ul%3E%3C/div%3E%3C/font%3E!|!!!%3Cfont size=%223%22 face=%22Arial%22%3E%3Cp style=%22margin%5C:0in;font-family%5C:verdana;font-size%5C:12.0pt;color%5C:black%22 lang=%22cs%22%3E%3Cspan style=%22background%5C:white%22%3EEdwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world%27s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 10,000 individuals worldwide.%3C/span%3E%3C/p%3E %3Cp style=%22margin%5C:0in;font-family%5C:Arial;font-size%5C:12.0pt;color%5C:black%22 lang=%22cs%22%3E%3Cspan style=%22background%5C:white%22%3E%26nbsp;%3C/span%3E%3C/p%3E %3Cp style=%22margin%5C:0in;font-family%5C:verdana;font-size%5C:12.0pt;color%5C:black%22 lang=%22cs%22%3E%3Cspan style=%22background%5C:white%22%3EFor us, helping patients is not a slogan - it%27s our life%27s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life. Edwards is an Equal Opportunity/Affirmative Action employer including Minorities, Females, Protected Veterans, and Individuals with Disabilities.%3C/span%3E%3C/p%3E%3C/font%3E!|!!!%3Cfont size=%223%22 face=%22Arial%22%3E%3Cp style=%22margin%5C:0in;font-family%5C:verdana;font-size%5C:12.0pt;color%5C:black%22 lang=%22cs%22%3E%3Cspan style=%22background%5C:white%22%3EEdwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world%27s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 10,000 individuals worldwide.%3C/span%3E%3C/p%3E %3Cp style=%22margin%5C:0in;font-family%5C:Arial;font-size%5C:12.0pt;color%5C:black%22 lang=%22cs%22%3E%3Cspan style=%22background%5C:white%22%3E%26nbsp;%3C/span%3E%3C/p%3E %3Cp style=%22margin%5C:0in;font-family%5C:verdana;font-size%5C:12.0pt;color%5C:black%22 lang=%22cs%22%3E%3Cspan style=%22background%5C:white%22%3EFor us, helping patients is not a slogan - it%27s our life%27s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life. Edwards is an Equal Opportunity/Affirmative Action employer including Minorities, Females, Protected Veterans, and Individuals with Disabilities.%3C/span%3E%3C/p%3E%3C/font%3E!|!Marketing!|!Marketing!|!Europe, Middle East, Africa, Canada (EMEAC)-Switzerland!|!Europe, Middle East, Africa, Canada (EMEAC)-Switzerland!|!!|!!|!false!|!302742!|!302742!|!true!|!302742!|!false!|!Submission for the position%5C: Product Marketing Manager - (Job Number%5C: 019488)!|!false!|!302742!|!false!|!true!|!https%5C://edwards.taleo.net/careersection/jobdetail.ftl?job=019488%26lang=en!|!Product Marketing Manager!|!true!%24!ftlerrors!|!!|!descRequisition.size!|!1!|!descRequisition.nbElements!|!1!|!descRequisition.isEmpty!|!false!|!descRequisition.hasElements!|!true!|!pSessionTimeout!|!0!|!pSessionWarning!|!0!|!pBeaconBeat!|!0!|!focusOnField!|!!|!csrftoken!|!kD/x3LjxsAoPoiCrBy7S7/jR0/KoHwohlY7LFZMcVUk=!|!emptyListToken!|!!|!isListEmpty!|!false!|!listCount!|!!|!displayCalloutInLegend!|!false!|!addThisRequired!|!true!|!jobboardListPageTitle!|!!|!commonDescriptionForAddThis!|!!|!alreadyAppliedColumnDisplayed!|!false!|!displayDraft!|!!|!displaymessage!|!false!|!initialHistoryPage!|!1!|!restoreInitialHistoryOnRefresh!|!false!|!applicationCandidateNo!|!!|!calloutPageDisplayed!|!false!|!descriptionLogginMandatory!|!false!|!displayAsMainHeader!|!false!|!displayListingsPerPage!|!false!|!displayUrgentNeed!|!!|!isApplicantUser!|!true!|!jobsPerPageCaption!|!Job {0} out of {1}!|!listEmptyIsApplicantUser!|!true!|!listLabels!|!!|!listLocales!|!!|!requisitionno!|!302742!|!interfaceIdForTimeZone!|!requisitionDescriptionInterface!|!isJobCartActionDisplayed!|!true!|!openDescFrom!|!default!|!serializedCriteria!|!!|!sortby!|!11!%24!requisitionDescriptionInterface!|!!|!!|!!|!!|!!|!Apply for this position online!|!Apply by Email!|!Apply to this position by email!|!Add this position to the job cart!|!!|!Job Description!|!About Edwards!|!Tell us about a friend who might be interested in this job. All privacy rights will be protected.!|!false!|!Tell us about a person who might be interested in working for our organization. All privacy rights will be protected.!|!true!|!!!1. Create your myReferral account www.edwardsmyreferral.com%0A %3Cbr%3E%0A 2. Click sign-up%0A %3Cbr%3E%0A 3. Enter your Edwards email address and employee ID%0A %3Cbr%3E%0A 4. Start referring%0A%3Cbr%3E%0A Questions? Contact us at: Edwards_my_referral@edwards.com!|!Apply for this position online!|!Apply to this position by email!|!Add this position to the job cart!|!!|!!|!!|!


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