Crafting and executing the global PR strategy in cooperation with external agencies
Planning, budgeting, controlling and executing all PR campaigns for WayRay as well as its Founder & CEO
Cultivating and maintaining relationships with media, bloggers and influential professionals in general
Maximizing WayRay brand presence in print, digital and TV media
Updating WayRay Founder & CEO on a regular basis
Cooperating with the Design, Creative and Product Management teams to build and implement an annual PR content calendar
Setting goals and monitor KPIs and ROAS for all PR campaigns
Developing and nurturing media contacts
Requirements:
8+ years of experience in a similar role (PR Director/Head of PR/VP of Communications, etc.) in multinational consumer electronics or automotive corporations, at headquarters' level
Marketing/Communications/Journalism university degree
Solid experience in planning and coordinating successful PR campaigns
Previous experience in managing global PR agencies (defining contracts, setting up goals, following up, evaluating results, taking corrective actions)
Strong understanding of the current market environment, latest trends, and technologies
Fluency in English at a professional level, experienced public speaker
Willingness to travel
Your Profile:
Excellent communication, problem-solving, organizational, and intercultural skills
Able to work independently and make things happen
Able to work under pressure and within short time frames
Can define the strategy but also roll up his/her sleeves and implement it
Have a passion for new technologies, smart consumer electronics and automotive world
