Your Responsibilities:
• To deliver sales, share, profit, GM% and brand equity at least in line with plan
• Working with the cross functional team & agency network, implement/adapt and if necessary, create assets and execute brilliantly
• To manage and deploy A&P spend with maximum ROI
• To be aware of category, brand and competitive landscape and performance and to lead response if required
• Aids best practice sharing of plans and initiatives with the brand team in Germany and Austria, to enable efficiencies in planning and asset creation across the DACH country cluster
• To lead and motivate the respective cross functional brand team
Key responsibilities are:
• Full P&L responsibility to deliver brand performance at least on plan
• Develop 3 year and 1 year plans to deliver brand and equity growth plans appropriate to the brands position on the prioritization matrix
• Work with the global teams & full cross functional local teams to access, adapt and implement the appropriate assets in market on time and to maximum efficacy including project managing NPD launches and activating communications
• To work with sales, finance, supply, communications, and expert individuals to ensure a seamless, end to end brand program is being implemented
• To systematically review multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required
• Key point of contact for agencies for the respective brand(s)
• To lead accurate and efficient budget deployment
• To input and shape the volume and value forecast for the respective brand(s)
If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements you will have the opportunity to let us know what specific assistance you require. This will help us to make suitable arrangements to support you throughout our selection process.
Why You?Basic qualifications:
• More than 5 years of marketing experience
Proven track record gained in leading FMCG and/or OTC companies
Preferred qualifications:
• Marketing experience across several lines of business/ channels, including product launches and advertising. Ideally experience of full marketing mix
• Excellent verbal and written communication skills, coupled with good relationship building and negotiation skills and listening skills
• Project leadership
• Fluency in German and English is a must, additionally French skills ideal
Why GSK?:
A science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.
We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
Our Department
At GSK we provide a supportive working environment, and a range of development challenges and opportunities. We also offer competitive benefits and compensation packages designed to attract and to retain the very best.
At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.
Contact information:
You may apply for this position online by selecting the Apply now button.