Job Title: Brand Activation Coordinator

Country: Switzerland

Location: Lausanne 

Function: Marketing & Sales 

Brand Activation Coordinator

LOCATION:

British American Tobacco is a truly global organization. Our companies employ more than 55,000 people in a business spanning some 180 markets worldwide.  In Switzerland, we employ more than 450 people in Lausanne and Boncourt.

YOUR KEY RESPONSIBILITIES COVER THE FOLLOWING:

You will support the Business Development Activation team in driving our route to consumers for both Combustible and Potentially Risk Reduced Products. You will support the team on its day-to-day business and contribute to the development and execution of BAT’s consumer activation strategy in Digital, Social Media, Entertainment and 121.

This may include:

• Liaising and coordinating with agencies to develop and implement excellence in execution


• Establishing strong working relationship with the whole Marketing department to ensure seamless implementation of all platform’s activities


• Providing regular Competition and Out of category analysis


• Proactively drive innovative and disruptive idea generation, development and implementation for BAT brands to gain competitive advantage outside Retail.

ABOUT YOU:

• University or HES Degree with a focus on Marketing, Online Marketing, Communications or similar


• Fluent in English and French or German


• Strong project and agency management skills


• Strong communication and interpersonal skills


• Strong analytical skills with ability to translate information into insights – into action


• Proactive, motivated and eager to learn


• Able to cope with stress


• Good knowledge of MS office tools (esp. PowerPoint and Excel)


• Knowledge of how to use different CMS tools, and Google Analytics is a plus


• One to two years’ experience in a marketing department

WHAT CAN WE OFFER YOU?

If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too. We are looking forward to receiving your full application.

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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