Are you ready to develop the media presence and network of H&M Switzerland as well as strengthen our brand in classic and online fashion media?
H&M Switzerland is looking for a Fashion PR Responsible. Within this role you will strengthen our brand and maximize media presence by driving Fashion PR, developing and maintaining the network and offering the best service to Stylists, Editors and Celebrities through our Showroom.
Your responsibilities:
Your key responsibilities are the planning, implementation, co-ordination and follow-up of the global and local fashion PR campaigns. You will organize press events to show our collections in a creative and authentic way and inspire Swiss fashion media and stakeholders. Together with the local media monitoring agency you will follow-up on the media presence of H&M in Switzerland on a regular basis and analyze the next steps necessary.
Next to that you will focus on increasing the visibility of H&M’s collections and key pieces in fashion editorials and magazines by lending samples from the H&M Showroom to stylists and editors. By ensuring the commerciality in the Showroom providing them with the best service and proving your fashion competence you will continuously build and maintain your network within Swiss fashion media.
Your to do-list includes:
Planning, executing and following up on locally and globally planned PR fashion and commercial activities, including proofreading and creation of press releases
Create and maintain our media network (fashion journalists, stylists, celebrities) by ensuring an optimal loan of the press samples according to commercial focus or collection
Key contact for fashion journalists, stylists and celebrities by offering excellent media service
Propose proactively editorial cooperations with magazines as well as selecting the specific samples according to the given theme
Planning and execution of press and VIP events in the Showroom and H&M Stores
Support internal communications with stories with a fashion news angle
Optimizing the showroom styling with salesmanship and respecting the deadlines
Follow-Up and Control of Media Presence and reporting to the PR manager and to the Head Office in Sweden
Your skills
Your personal qualities include the 3 core company competences: Team player, result driven and business minded as well as:
Passion for the customer and high service orientation
Good communication skills and interest in interacting with people, excellent networking skills
Strong drive and initiative - You are a natural leader, you act proactively and get things done
Entrepreneurial spirit and desire to develop and improve the local fashion PR strategy
Your expertise also includes:
A marketing or communications degree/relevant qualifications
1-2 years of experience in a PR, creative or media agency or as editor/journalist
Solid network of fashion editors, stylists, influencers
A fashion background/deep interest and knowledge of fashion
Fluency in both English and German is mandatory, French and/or Italian is an advantage
A strong knowledge of Swiss media landscape – online and traditional
Ability to work independently by managing your own priorities, setting your own objectives & following up on them.
Showing team spirit, great leadership and project management skills
Enjoy working in a fast pace environment with the ability to prioritize
Strong analytical skills with a detail-oriented approach
Proactive self-starter that drives goals forward
Fluent in Microsoft office - Word, PowerPoint and Excel
Are you interested? We look forward to hearing from you! Apply now by uploading your full application (motivation letter, CV, past work certificates and diplomas) in English by January 6th, 2019. Bewerben
