Are you interested in working for a company that is passionate about its customers? That lives its values and nurtures its employees? Then Medela is the company for you.
Founded in 1961 by Olle Larsson and headquartered in Switzerland, Medela today is led by his son Michael Larsson. Medela concentrates on two business units: "Human Milk", with basic research recognised globally and leading in the development and manufacture of breastfeeding products and solutions, and "Healthcare", engineering and manufacturing highly innovative medical vacuum technology solutions. Medela has 19 subsidiaries in Europe, North America and Asia, distributes its products in over 100 countries and employs over 1,600 staff worldwide.
At our headquarters in Baar, we are seeking for the Human Milk business unit a
Director Digital Marketing 100% (m/f)
Your responsibilities
We are looking for an experienced Digital Marketing director to take the lead in developing successful, long-term digital strategy and solutions. The Digital Director will lead a team and will report to the CMO. The role requires deep technical knowledge.
Ownership and management of:
Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality Customer App – development, UI
Internet marketing including social media integration
Technical Infrastructure, Extensive knowledge of e-commerce technology and sophisticated analytics
SEO/SEM/PPC measurements and monitoring methodologies
Measure ROI and KPIs and prepare budget
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
Stay up-to-date with digital technology developments
Show leadership, innovation and process improvement initiatives
Collaborate with the regional Marketing & Sales Teams to ensure best possible alignment on Go-to-market initiatives across channels and regions
Acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives in collaboration with the regions
Facilitate best practice sharing.
Direct and manage internal and external teams
Your qualifications
BSc degree in Marketing, Digital technologies or relevant field
Proven work experience as a Digital marketing director(> 10 years )
Experience with B2C and B2B eCommerce and 5 – 10 years of experience in managing Websites (Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance)
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
Your opportunity
At Medela, you will be joining a global community of colleagues, united by the purpose that drives our business: helping people. Medela exists to advance human health and wellbeing through knowledge-based and innovative human milk and medical vacuum solutions.
Our employees are empowered to serve this purpose in a family-owned company that is growing rapidly around the world. We value intensive exchanges, diverse perspectives, and unbureaucratic decisions. You will have the opportunity to develop at an international level, and witness the direct impact your work has on our company’s success.
If you are interested in this opportunity, Diana Krnja, Head of Recruiting, is looking forward to receiving your application.
For this position we only consider direct applications - thank you for your understanding.
