The product marketing launch managers is responsible for defining, prioritizing, planning and driving the execution of the ENT EMEA product launches by being able to strategize, drive and bringing the latest ENT innovation/ modification to market.
Product Launch activities
• Manage all elements of the product launch process including value proposition articulation
• Development and execution of commerzialisation plans and internal organizational readiness
• Work with operational stakeholders to drive detail plans as appropriate, up- & downstream
• Develop best practices to facilitate high quality product releases
• Apply the global product launch process to all product launches including inputs, timelines and key deliverables from cross-functional partners
• Managing multiple launches at the same time
• Understand the scope and operational requirements and impacts of all cross functional teams for each launch
• Work with the team to develop sales and any additional materials and information necessary to aid the sales teams in effectively selling new products to prospective and existing customers
• Maintain a calendar of future launches, communicating and educating launch process out to the operational stakeholders
• Coordinate regular launch team meetings, publishing notes and action items to team members
• Assist in the attainment of product revenue growth and attachment during the initial post-launch period through the development and implementation of new product marketing programs and enhancements to value proposition messaging
Digital activities
• Write or oversee the development of pan-European specific content (i.e. text, images, videos, etc…) in coordination with the stakeholders involved in the content review/approve/publish steps.
• Publish, manage and update content on the corresponding digital.
• Perform content assessments and develop a plan for adding new pages or sections on Medtronic country websites.
• Manage content sharing with other EMEA digital partners.
• Coordinate content translation activities for the EMEA countries (push approach).
• Support the deployment of promotion campaigns (eg, email marketing, Search Engine Marketing/Optimisation, etc…).
• Manage the Intranet website content update for ENT.
• Serve in a consultative capacity with partners across all business units and countries
• Support the creation of specific digital channels Key Performance Indicators reports based the regional templates.
• Ensure the user experience is consistent and speaks the same voice across the country digital channels.
• Provide enhancements suggestions based on performance of the digital channels.
• Bring new ideas for increasing customer engagement and loyalty.
• Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines.
• Increase end user digital click rate and digital lead generation by clear KPI metrics
• Develop new ideas of ENT digital pathways
• 3+ years in product management, technical or communicational marketing
• Strong skills in digital content writing and content management.
• Good communication skills and experience in working in larger distributed teams
• Dynamic and engaging speaker comfortable in front of audiences
• Ability to influence people at all levels across a broad variety of job functions
• Exceptionally strong analytical abilities and a natural predisposition toward decision making
• Excellent organizational skills to juggle multiple tasks without losing sight of final objective
• Ability to prioritize projects and efforts according to business need
• Provide leadership while being a teammate
• Passionate about technology and thirst for knowledge
• Willing to travel to meet customers and partners up to 20-30% time
• Ability to quickly learn
• Highly driven self-starter, motivated, with excellent communication and organization skills
• Strong attention to detail and execution
• Able to effectively operate as a matrix manager in coordinating people and resources from multiple areas of the company
• Troubleshooting and creative problem solving skills
• Possess excellent written and verbal communication skills
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.