Job Description Summary

Location: Eysins, Switzerland



Reporting to the Marketing Manager Women’s Health & Cancer (WH&C) and Molecular Solutions, BD Diagnostic Systems Europe, you will be responsible for supporting the overall business objectives of BD Diagnostics, Diagnostic Systems Europe with a focus on HPV and associated instruments and consumables. The instruments will include current and next generation molecular high throughput systems. You will be responsible for maintaining and developing market expert knowledge and translating the business strategy related to WH&C and HPV into tactical programs for the country organizations. You will be responsible for developing specific marketing programs to counter competition and sustain BD leadership in the WH&C Molecular business and drive leadership in HPV business. You will liaise with other team members to develop the strategy for high throughput molecular testing and maintain and grow current Viper LT portfolio.

Job Description

Main Responsibilities

• The role is accountable for the achievement of key marketing functional goals at a product/portfolio group line level.


• Influences the development and drives the execution of Molecular High Throughput diagnostic system and HPV Assay product line, tactical marketing and communication plans.


• Formulates recommendations and takes decisions that impact sales and/or expense budget performance.


• Influences within work area/ department/ function and provides significant input into product/product group line-related business decisions and resource planning.


• Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g. branding, product development, price strategy, financial forecasting.


• Drives product launches and contributes to market access planning and strategy working closely with medical affairs and public policy. 


• Gives input into leadership teams on a large worldwide product/product group line: European Marketing and Business team, Country Marketing teams, Global Product and Marketing teams, or Product Development Core Teams. 


• Plays critical role in key European projects/ initiatives and will lead project/ initiative teams within the area of the product/product group line.


• Coordinates activities from other functions that are required as part of the execution of launch and marketing/sales plans.  These functions encompass regulatory affairs, medical and scientific affairs, supply chain, technical service, marketing communications.

Key Requirements

• Academic degree in Molecular Science or similar education preferred


• Suggested minimum of 3 years of business experience in the life science/molecular industry.


• Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.


• Fluent in English and preferably one or more European languages: French, Spanish, Italian, German


• Strong ability to work in a multicultural environment


• Strong interpersonal skills and leadership ability


• Ability to influence decisions, to set priorities and follow through


• Capacity to lead/coordinate/influence a Project Team


• Pro-activity in moving things forward with a strong will to win


• Strong achievement motivation


• Good analytical skills and ability to work in a team environment.


• Creative and enjoys challenging the present


• Very good communication skills


• Good planning skills combined with high level of self-organization.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: bd.tal3nt.community/.

Primary Work Location

CHE Eysins - Business Park Terre-Bonne

Additional Locations

Work Shift