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Manager Content Strategy and Storytelling (m/w)

Inseriert am: 11.10.2018







Franke is a world leading provider of products and solutions for residential kitchens and bathrooms, professional foodservice, coffee preparation and semi-/public washrooms established in 40 countries. At Franke, we want to make everything we do wonderful - from what we manufacture and design, to the way we deal with our partners, customers and each other.
Manager Content Strategy and Storytelling (m/w)



































Franke Kitchen Systems is the world’s leading provider of intelligent systems for food preparation and cooking, including sinks, taps, hoods, worktops, and cooking appliances. Systems designed to make every kitchen wonderful!

In today’s increasingly cluttered online/offline and omni-channel marketplaces, it's more difficult to attract and keep customers attention. That’s why Franke Kitchen System’s key priority is the engagement with our customers, based on consumer needs and insights. We do this by focusing on integrated content planning and emotional storytelling to leverage awareness and create added value for both our consumers and our trade partner in the residential kitchen space (B2B2C).

This is a fantastic career opportunity for an ambitious and senior content strategist and storyteller that thrives to make a difference and shape the newly built function. As Head of Content Strategy, Content Planning and Storytelling you will play a key role in strengthening our omni-channel presence with a focus shifting it into the digital world. You will define the global content strategy and create compelling stories to tell on system solution related topics targeting B2B2C.

This new role gives you the opportunity to considerably shape our brand awareness and digital footprint and to set a new standard on how we approach and engage with our customers.
Your responsibility


  • You will develop and own the content strategy in line with our brand, marketing and product strategy, focusing on selling USPs of kitchen system solutions.

  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including real-time implementation of content strategies

  • Derive Franke Kitchen Systems stories into omni-channel campaigns, communicate through relevant touchpoints and guide implementation in local markets.

  • Gather insights and use analytics on our B2BC customer segments in order to understand customer needs and to guide marketing campaigns and inspire high quality creative productions

  • Develop stories that increase the engagement of our B2B2C customers and enable them to become Franke fans

  • Establish an impactful storytelling approach throughout the relevant touchpoints to increase consumer experience and move consumers to engage more deeply with our brand

  • Combine strategic insights with creative writing to deliver compelling stories that express the right messages for the right audiences.

  • Define a set of KPIs to measure the impact of our campaigns and monitor the performance.

  • Build and manage a high performing team
Your Profile


  • University degree with a major in marketing / communication / interior design / architecture or similar

  • At least 5-7 years of marketing, content strategy and storytelling experience

  • Excellent communication and writing skills in German and English

  • profound expertise related to content and channel optimization, brand consistency, segmentation and localization

  • Good understanding of data reporting and analytics across owned, earned and paid media

  • Experienced at both long-form and real-time content creation and distribution strategies and tactics

  • Passion for story, narrative structure and creative arts as well as a high affinity towards interior design, architecture and living space trends

  • Strong conceptual and visual thinking skills

  • Strong interpersonal skills, innovative attitude, flexible, proactive, service-minded and an engaging team lead
Ready to apply? Make your mark. Join us.
Heeji Jacobs, International HR Manager, is looking forward to receive your application via mail to ks-careers.ch@franke.com.
Franke Kitchen Systems Ltd.
Franke-Strasse 2,
4663 Aarburg, Schweiz
Phone: 062 787 3131
Additional information can be found at: www.franke.com
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