Job Title: Marketing Automation/Email Marketing lead
Location: London or Switzerland
Line Manager: Chief Marketing Officer
About IWG
We are building an unparalleled network of office, co-working and meeting spaces for companies to use in every city in the World. In the same way transport and communication networks form an integral part of how businesses operate today, we believe success also depends on an instantly accessible network of workspaces. An infrastructure to support every opportunity, today and in the future.
Our network of workspaces enable businesses to operate in practically every city in the World without the need for set-up costs or capital investment. It provides our customers with immediate cost benefits and the opportunity to fully outsource their office portfolio. Designed to enhance productivity and connect 2.5 million like-minded professionals; it is an instant global community, and a place to belong.
We call it Workspace as a Service.
Responsibilities
Lead Nurturing & email marketing:
• Lead team of email marketing specialists at vendor
• Work collaboratively with marketing leaders and sales team to develop email marketing campaigns that increase conversion rates, engagement, and drive measurable pipeline
• Segment target audience and choose relevant content for automated emails
• Analyze email campaign performance, run tests to optimize email content, layouts, campaign logic
• Manage email campaign calendar to support email campaign needs across different business departments
• Design, assemble and execute automated nurture flows for both customers and net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand state
• Oversee the flawless execution of batch and trigger email campaigns
• Leverage experience with A/B and multivariate testing to continually optimize impact of campaign efforts
• Define segmentation criteria to manage lead lists and contact groups for nurture programs.
Lead management:
• Collaborate with Sales on lead routing and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
• Work closely with sales team colleagues to ensure timely follow-up on nurtured leads that (re) enter an active demand state
• Optimize core marketing systems for lead generation by integrating automation system throughout digital marketing platforms, as well as CRM, ensuring system is fully integrated and optimized to generate, score, nurture, distribute, and report on leads
Professional Skills & Experience
• Degree qualified.
• 4 to 7 years of e-mail / nurture marketing experience
• Experience with one or more of the leading marketing automation platforms
• Understanding of marketing automation integration capabilities into CRM and website infrastructure desirable
• People management experience
• Strong analytical skills
• Data driven
About IWG
IWG is leading the workspace revolution. Our companies help more than 2.5 million people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.
Digitalisation and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.
Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial and strategic value for businesses of every size. From some of the most exciting companies and well-known organisations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility and market proximity.
We’re reaching a tipping point. The workspace revolution is coming.
Leading a revolution requires talent, energy, focus and commitment. We need colleagues with these attributes to help us help millions of others to work more productively in over 110 countries, 1,000 cities and towns, and 3,300 locations.
We’re looking for entrepreneurial people who are full of fantastic ideas and the energy to turn them into reality. Show us you have the enthusiasm, ambition and ability to make business happen for our clients and we’ll support you every step of the way as you build an exciting, fast-paced and challenging career.
